🆚 Sift vs. ThreatMetrix

Compare technologies based on real-world usage data *

Type

Fraud prevention software solution
Fraud prevention software solution

About

Sift is an AI-powered fraud prevention platform that provides payment protection, content integrity, and account defense.

It draws on behavior, device, and identity signals and a global data network of over one trillion annual events to generate real-time risk scores. It claims to reduce chargebacks significantly, detect and block account takeover attempts using device fingerprinting and MFA, protect against spam, scams, and phishing in user-generated content through text clustering, and integrate with custom workflows and rules engines for more precise fraud operations.

LexisNexis ThreatMetrix is an enterprise solution for real-time digital identity intelligence and context-based security.

It combines a global shared identity network, embedded machine learning, and behavioral biometrics to distinguish trusted users from fraudsters. In addition, it monitors signals from devices, locations, and past behavior to detect anomalies such as account takeover, payment fraud, or use of spoofed devices.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Volume-based
Free version ❌
$0.03+/transaction

Categories

Fraud Prevention › Rank #32
Fraud Prevention › Rank #11

Popularity

Determined by the number of sites using each technology.

The ThreatMetrix fraud prevention software solution is 8 times more popular than Sift.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

ThreatMetrix is more popular in the United States, Brazil, and the United Kingdom, while Sift is more popular in Colombia, Estonia, and Laos.
United States
Brazil
United Kingdom
Germany
Canada
Netherlands
Switzerland
Peru
Australia
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

ThreatMetrix is more popular among sites focused on online shopping, travel, and marketing and merchandising, while Sift is more commonly used on government and military sites.
Online Shopping
Travel
Marketing/Merchandising
Business
Fashion/Beauty
Finance/Banking
Health
Real Estate
Sports
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
romeo.com
#3,973
View more ➝
Name
Rank
xvideos.com
#59
xnxx.com
#99
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.