🆚 Webflow vs. Wix

Type

Website builder
Website builder

About

Webflow is a visual web development, content management, and hosting platform that allows users to design, build, and publish websites without writing code.

It features a visual-first composable CMS, a marketplace with over 7,000 templates, reusable components and shared asset libraries, built-in localization, e-commerce functionality, analytics and A/B testing tools, and AI features for content generation, personalization, and design assistance.

Read more…

Wix is a no-code website builder with built-in AI tools that enables users to create and manage websites without coding.

It offers 2,000+ customizable pre-designed templates, an intuitive drag-and-drop editor, AI-driven content and image generation, and SEO optimization tools.

Headquarters

San Francisco, California, United States
Tel Aviv, Israel

Website

Pricing

Free version ✔️ Webflow.io site, 2 pages, 50 CMS items
Workspace $24+/month
Site $25+/month
Platform $30,000/year
Free version ✔️ Ad-supported, no custom domains
Light
(2 GB, 2 collaborators)
$17/month
Core
(50 GB, 5 collaborators)
$29/month
Business
(100 GB, 10 collaborators)
$39/month
Business Elite
(unlimited storage, 100 collaborators)
$159/month

Categories

Website Builders › Rank #3
Website Builders › Rank #2
Portfolio Website Builders › Rank #2

Popularity

Determined by the number of sites using each technology.

The Wix website builder is as popular as Webflow.
Total websites

Market share

Website Builders

Popularity by country

Determined by the number of sites detected from each country.

Wix is more popular in the United States, the United Kingdom, and Australia, while Webflow is more popular in Germany, France, and the Netherlands.
United States
United Kingdom
Germany
France
Australia
Canada
Brazil
Japan
Switzerland
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Wix is more popular among sites focused on education and reference, entertainment, and non-profit, advocacy and NGO, while Webflow is more commonly used on business, marketing and merchandising, and Internet services sites.
Business
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Health
Entertainment
Travel
Online Shopping
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,184
#1,300
View more ➝

See also

🗃️ About This Data