🆚 Webflow vs. Wix

📈 Wix is as popular as Webflow.
🌎 Wix is more popular in the United States, the United Kingdom, and Australia.
🌍 Webflow is more popular in Germany, France, and the Netherlands.

Statistics based on 3.3M+ analyzed websites. About this data

Webflow

Wix

Type

Website builder

About

Webflow is a visual website builder, CMS, and hosting platform.

It features a drag-and-drop visual canvas, a marketplace with over 7,000 templates, shared libraries for components and assets across sites, and an AI assistant for design modifications and content suggestions.

Wix is a no-code website builder with built-in AI tools that enables users to create and manage websites without coding.

It offers 2,000+ customizable pre-designed templates, an intuitive drag-and-drop editor, AI-driven content and image generation, and SEO optimization tools.

Headquarters

San Francisco, California, United States

Tel Aviv, Israel

Website

webflow.com #1,528

wix.com #1,300

Pricing

Free version ✔️2 pages, 50 CMS items, webflow.io domain

Basic
(150 pages, no CMS)$18/month

CMS
(150 pages, 2K CMS items)$29/month

Business
(300 pages, 10K CMS items)$49/month

EnterpriseCustom

Free version ✔️Ad-supported, no custom domains

Light
(2 GB, 2 collaborators)$17/month

Core
(50 GB, 5 collaborators)$29/month

Business
(100 GB, 10 collaborators)$39/month

Business Elite
(unlimited storage, 100 collaborators)$159/month

Popularity

Determined by the number of sites using each technology.

The Wix website builder is as popular as Webflow.

Total websites

Market share

Website Builders

Popularity by country

Determined by the number of sites detected from each country.

Wix is more popular in the United States, the United Kingdom, and Australia, while Webflow is more popular in Germany, France, and the Netherlands.

United States

United Kingdom

Germany

Australia

France

Canada

Brazil

Japan

Switzerland

India

Awards

🥇 Most popular in Germany in the Website Builders category.
🥇 Most popular in France in the Website Builders category.
🥇 Most popular in the Netherlands in the Website Builders category.
🥇 Most popular in Norway in the Website Builders category.
🥇 Most popular in Poland in the Website Builders category.

🥇 Most popular in Japan in the Portfolio Website Builders category.
🥇 Most popular in Germany in the Portfolio Website Builders category.
🥇 Most popular in Brazil in the Website Builders category.
🥇 Most popular in Brazil in the Portfolio Website Builders category.
🥇 Most popular in Canada in the Portfolio Website Builders category.

Popularity by domain category

Determined by the number of sites in each category.

Wix is more popular among sites focused on entertainment, non-profit, advocacy and NGO, and sports, while Webflow is more commonly used on business, marketing and merchandising, and Internet services sites.

Business

Marketing/Merchandising

Internet Services

Education/Reference

Software/Hardware

Health

Entertainment

Travel

Online Shopping

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#32

#44

#46

#127

#564

Name

Rank

#1,184

#1,300

#3,104

#4,020

#4,052