⚡ E-commerce in Australia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online. They typically facilitate product display, catalog management, and transaction processing.

According to our data, e-commerce platforms are detected on 17.8% of websites from Australia.

⭐ Most Popular in 2025

The following chart shows the top e-commerce platforms in Australia in 2025, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 56.9% share.
It is followed by Shopify with 14.7% and Ecwid with 3.2%.

WooCommerce 56.9%
Shopify 14.7%
Ecwid 3.2%
Squarespace Commerce 3.1%
Shopify Plus 3%
Magento 2.8%
Wix eCommerce 2.7%
BigCommerce 1.4%
WordPress Download Manager 1.3%
FareHarbor 1.2%
GoDaddy Website Builder 1.2%
OpenCart 1.1%
Rezdy 1%
Maropost Commerce Cloud 0.9%
Other 5.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Ecwid ^(-5)
4. Squarespace Commerce ^(-3)
5. Shopify Plus ^(-6)
8. BigCommerce ^(-6)
9. WordPress Download Manager ^(-1)
10. FareHarbor ^(-8)
11. GoDaddy Website Builder ^(-1)
13. Rezdy ^(-69)
14. Maropost Commerce Cloud ^(-119)
15. Webflow Ecommerce ^(-5)

✨ Best E-commerce Platforms

Below is a more detailed list of the top 25 of the 97 e-commerce platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	WooCommerceSan Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code.	56.9%
2	ShopifyOttawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across various channels.	14.7%
3	EcwidMontreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools.	3.2%
4	Squarespace CommerceNew York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder.	3.1%
5	Shopify PlusOttawa, Ontario, Canada Extends Shopify's feature set and is designed for larger businesses with around $1 million in gross merchandise value.	3%
6	MagentoSan Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018.	2.8%
7	Wix eCommerceTel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing.	2.7%
8	BigCommerceAustin, Texas, United States A Software-as-a-Service e-commerce platform for both B2C and B2B.	1.4%
9	WordPress Download ManagerChittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on your WordPress site.	1.3%
10	FareHarborAmsterdam, Netherlands An all-in-one booking solution for tours, activities, rentals and attractions.	1.2%
11	GoDaddy Website BuilderTempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills.	1.2%
12	OpenCartHong Kong A free open source e-commerce solution based on PHP and MySQL.	1.1%
13	RezdySydney, Australia An online booking system designed for tour and activity operators.	1%
14	Maropost Commerce Cloud An Australian B2B and multi-channel e-commerce platform.	0.9%
15	Webflow EcommerceSan Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code.	0.7%
16	Easy Digital DownloadsHutchinson, Kansas, United States A WordPress plugin for selling digital products online, featuring a responsive checkout form, discount code management, powerful reporting, and integrations with Stripe and PayPal.	0.7%
17	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations.	0.5%
18	Salesforce Commerce CloudSan Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows.	0.5%
19	PrestaShopParis, France An open source e-commerce platform based on PHP and MySQL.	0.5%
20	KajabiNewport Beach, California, United States An all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content.	0.5%
21	MindbodySan Luis Obispo, California, United States A management and appointment scheduling software for fitness and wellness businesses.	0.4%
22	Drupal CommerceGreenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles.	0.4%
23	YolaSan Francisco, California, United States A cloud-based, drag-and-drop website builder with e-commerce capabilities.	0.4%
24	osCommerceWiltshire, United Kingdom A free shopping cart and open source PHP-based e-commerce software.	0.3%
25	Weebly eCommerceOakland, California, United States An online store solution built into the Weebly site builder that lets users sell products, manage inventory, and accept payments.	0.3%

Data updated October 17, 2025

👉 See Also

🔗 Links
- ⚡CMS
- ⚡Website Builders

When interpreting and using the results, please read our methodology and disclaimer.