⚡ E-Commerce in Australia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, e-commerce platforms are detected on 18.5% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Australia in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 47.8%, followed by Shopify with 24.4% and Squarespace Commerce with 3.2%.

WooCommerce 47.8%
Shopify 24.4%
Squarespace Commerce 3.2%
Ecwid 3%
Wix eCommerce 2.8%
Magento 2.6%
Maropost Commerce Cloud 1.6%
BigCommerce 1.5%
WordPress Download Manager 1.1%
GoDaddy Website Builder 1.1%
FareHarbor 1%
Rezdy 1%
OpenCart 0.9%
Webflow Ecommerce 0.8%
Other 7.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Squarespace Commerce ^(-4)
4. Ecwid ^(-5)
5. Wix eCommerce ^(-1)
7. Maropost Commerce Cloud ^(-96)
8. BigCommerce ^(-5)
9. WordPress Download Manager ^(-1)
10. GoDaddy Website Builder ^(-2)
11. FareHarbor ^(-8)
12. Rezdy ^(-83)
14. Webflow Ecommerce ^(-1)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 98 e-commerce platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	47.8%
2	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	24.4%
3	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	3.2%
4	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. Free$25+/month	3%
5	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	2.8%
6	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	2.6%
7	Maropost Commerce Cloud An Australian B2B and multi-channel e-commerce platform. 109 AUD+/month	1.6%
8	BigCommerce Austin, Texas, United States A Software-as-a-Service e-commerce platform for both B2C and B2B. $39+/month	1.5%
9	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	1.1%
10	GoDaddy Website Builder Tempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills. Free$10.99+/month	1.1%
11	FareHarbor Amsterdam, Netherlands An all-in-one booking and business management platform for tours, activities, rentals, and attractions that helps operators sell and organize reservations online. $$$	1%
12	Rezdy Sydney, Australia An online booking system designed for tour and activity operators. $$$	1%
13	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	0.9%
14	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.8%
15	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, featuring a responsive checkout form, discount code management, powerful reporting, and integrations with Stripe and PayPal. Free$99.50+/year	0.6%
16	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.5%
17	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	0.4%
18	PrestaShop Paris, France An open source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.4%
19	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.4%
20	Thinkific Vancouver, British Columbia, Canada A software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Free$49+/month	0.4%
21	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.4%
22	osCommerce Wiltshire, United Kingdom A free shopping cart and open source PHP-based e-commerce software. FreeOpen source	0.4%
23	Adobe Commerce Cloud San Jose, California, United States A cloud-based e-commerce platform as a service built on Magento. $22,000+/year	0.3%
24	Mindbody San Luis Obispo, California, United States A management and appointment scheduling software for fitness and wellness businesses. $$$	0.3%
25	Kajabi Newport Beach, California, United States An all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content. $89+/month	0.3%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 73,485 websites from Australia.
Statistics were last calculated on February 24, 2026.
For details, see our methodology and disclaimer.