⚡ E-Commerce in Bulgaria

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, e-commerce platforms are detected on 12.5% of websites from Bulgaria.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Bulgaria in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 45.7%, followed by OpenCart with 20.1% and PrestaShop with 5.9%.

WooCommerce 45.7%
OpenCart 20.1%
PrestaShop 5.9%
Magento 4.8%
Shopify 4.7%
Seliton 4.6%
CloudCart 1.9%
Patreon 1.5%
CS-Cart 1.3%
OpenMage 1.1%
Wix eCommerce 0.7%
VirtueMart 0.7%
WordPress Download Manager 0.6%
nopCommerce 0.6%
Other 5.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OpenCart ^(-6)
4. Magento ^(-1)
6. Seliton ^(-150)
7. CloudCart ^(-242)
8. Patreon ^(-3)
9. CS-Cart ^(-26)
10. OpenMage ^(-8)
12. VirtueMart ^(-20)
14. nopCommerce ^(-13)
15. Drupal Commerce ^(-5)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 57 e-commerce platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	45.7%
2	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	20.1%
3	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	5.9%
4	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	4.8%
5	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	4.7%
6	Seliton Sofia, Bulgaria A Bulgarian e-commerce platform with built-in warehouse system, POS module and 100+ integrations and automations. €495+	4.6%
7	CloudCart	1.9%
8	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	1.5%
9	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	1.3%
10	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.1%
11	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.7%
12	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.7%
13	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.6%
14	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source	0.6%
15	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.5%
16	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.4%
17	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.4%
18	osCommerce Wiltshire, United Kingdom A free shopping cart and open source PHP-based e-commerce software. FreeOpen source	0.4%
19	MerchantPro Bucharest, Romania A Romanian SaaS e-commerce platform that supports product variants, customizable products, loyalty programs, multi-language shops, and multi-currency pricing. Free$34.99+/month	0.3%
20	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.3%
21	J2Store Coimbatore, Tamil Nadu, India An open-source e-commerce extension for Joomla that is no longer maintained. FreeOpen sourceLegacy	0.2%
22	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.2%
23	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.2%
24	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.2%
25	Ubercart An open-source e-commerce solution for Drupal. FreeOpen source	0.2%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 12,911 websites from Bulgaria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.