⚡ E-Commerce Platforms in Bulgaria

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, e-commerce platforms are detected on 13.7% of websites from Bulgaria.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Bulgaria in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 46.2%, followed by OpenCart with 19% and Shopify with 6.5%.

WooCommerce 46.2%
OpenCart 19%
Shopify 6.5%
Seliton 5.2%
PrestaShop 5.2%
Magento 4.8%
Patreon 1.3%
OpenMage 1.2%
CS-Cart 1.2%
CloudCart 1%
Wix eCommerce 0.9%
VirtueMart 0.8%
nopCommerce 0.6%
WordPress Download Manager 0.5%
Other 5.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OpenCart ^(-7)
4. Seliton ^(-159)
6. Magento ^(-1)
7. Patreon ^(-4)
8. OpenMage ^(-14)
9. CS-Cart ^(-27)
10. CloudCart ^(-269)
12. VirtueMart ^(-27)
13. nopCommerce ^(-16)
15. osCommerce ^(-38)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 68 e-commerce platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	46.2%
2	OpenCart Hong Kong A free open-source e-commerce solution based on PHP and MySQL. FreeOpen source	19%
3	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $27+/month	6.5%
4	Seliton Sofia, Bulgaria A Bulgarian e-commerce platform with built-in warehouse system, POS module and 100+ integrations and automations. €495+	5.2%
5	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	5.2%
6	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	4.8%
7	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	1.3%
8	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.2%
9	CS-Cart San Diego, California, United States A source-available, self-hosted e-commerce platform built on PHP and MySQL for creating single-vendor online stores and multi-vendor marketplaces. $1,490+	1.2%
10	CloudCart	1%
11	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.9%
12	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that enables users to build and manage online stores. FreeOpen source	0.8%
13	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source$500+	0.6%
14	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.5%
15	osCommerce Swindon, Wiltshire, United Kingdom A free shopping cart and open-source PHP-based e-commerce software. FreeOpen source	0.4%
16	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.4%
17	Drupal Commerce Greenville, South Carolina, United States An open-source e-commerce framework built as a module for the Drupal CMS that provides tools for product catalogs, shopping carts, checkout, and order management. FreeOpen source	0.3%
18	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.3%
19	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	0.3%
20	MerchantPro Bucharest, Romania A Romanian SaaS e-commerce platform for building and managing online stores with multi-language and multi-currency support. Free$34.99+/month	0.3%
21	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	0.3%
22	Payhip London, United Kingdom An e-commerce platform that enables creators to sell digital downloads, courses, memberships, coaching, and physical products directly to their audience through a hosted storefront or embedded checkout. $$$	0.2%
23	OXID eShop Freiburg, Germany A flexible shopping cart software from Germany. FreeOpen source€3600+	0.2%
24	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	0.2%
25	Ubercart United States An open-source e-commerce solution for Drupal. FreeOpen source	0.2%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,299 websites from Bulgaria.
We currently track the presence of 316 e-commerce platforms across the web.
Of these, 68 were detected on websites from Bulgaria.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.