⚡ E-Commerce Platforms in Bulgaria

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, e-commerce platforms are detected on 12.5% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Bulgaria in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 45.5%, followed by OpenCart with 20.2% and PrestaShop with 5.8%.

WooCommerce 45.5%
OpenCart 20.2%
PrestaShop 5.8%
Magento 4.8%
Shopify 4.8%
Seliton 4.7%
CloudCart 1.7%
Patreon 1.6%
CS-Cart 1.4%
OpenMage 1.1%
Wix eCommerce 0.7%
VirtueMart 0.7%
WordPress Download Manager 0.6%
nopCommerce 0.5%
Other 5.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OpenCart ^(-6)
4. Magento ^(-2)
6. Seliton ^(-152)
7. CloudCart ^(-252)
8. Patreon ^(-3)
9. CS-Cart ^(-26)
10. OpenMage ^(-8)
12. VirtueMart ^(-20)
14. nopCommerce ^(-13)
15. Drupal Commerce ^(-5)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 58 e-commerce platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	45.5%
2	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	20.2%
3	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	5.8%
4	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	4.8%
5	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	4.8%
6	Seliton Sofia, Bulgaria A Bulgarian e-commerce platform with built-in warehouse system, POS module and 100+ integrations and automations. €495+	4.7%
7	CloudCart	1.7%
8	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	1.6%
9	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	1.4%
10	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.1%
11	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.7%
12	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.7%
13	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.6%
14	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source$500+	0.5%
15	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.5%
16	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.4%
17	osCommerce Wiltshire, United Kingdom A free shopping cart and open source PHP-based e-commerce software. FreeOpen source	0.4%
18	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.4%
19	MerchantPro Bucharest, Romania A Romanian SaaS e-commerce platform that supports product variants, customizable products, loyalty programs, multi-language shops, and multi-currency pricing. Free$34.99+/month	0.3%
20	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.3%
21	OXID eShop Freiburg, Germany A flexible shopping cart software from Germany. FreeOpen source€3600+	0.2%
22	J2Store Coimbatore, Tamil Nadu, India An open-source e-commerce extension for Joomla that is no longer maintained. FreeOpen sourceLegacy	0.2%
23	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.2%
24	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.2%
25	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.2%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,216 websites from Bulgaria.
We currently track the presence of 310 e-commerce platforms across the web.
Of these, 58 were detected on websites from Bulgaria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.