⚡ E-Commerce in Estonia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, e-commerce platforms are detected on 15.9% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Estonia in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 54.9% share.
It is followed by Voog with 8.9% and Magento with 7.4%.

WooCommerce 54.9%
Voog 8.9%
Magento 7.4%
PrestaShop 4.9%
OpenCart 4.2%
Shopify 3.1%
ShopRoller 1.9%
Wix eCommerce 1.7%
Drupal Commerce 1.4%
OpenMage 1.2%
Bitrix 1.1%
Patreon 0.9%
Odoo 0.6%
Ecwid 0.6%
Other 7.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Voog ^(-173)
3. Magento ^(-2)
5. OpenCart ^(-3)
7. ShopRoller ^(-273)
9. Drupal Commerce ^(-11)
10. OpenMage ^(-8)
13. Odoo ^(-10)
16. Alokai ^(-99)
17. CS-Cart ^(-18)
20. Sylius ^(-83)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 46 e-commerce platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	54.9%
2	Voog Tartu, Estonia A no-code, multilingual website builder that allows you to easily create and manage websites without any technical expertise. $$$	8.9%
3	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	7.4%
4	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	4.9%
5	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	4.2%
6	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	3.1%
7	ShopRoller A subscription-based eCommerce platform based in Estonia.	1.9%
8	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	1.7%
9	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	1.4%
10	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.2%
11	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	1.1%
12	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.9%
13	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.6%
14	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.6%
15	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.6%
16	Alokai Warsaw, Poland A customizable, backend-agnostic e-commerce Frontend as a Service solution. FreeOpen source$$$	0.5%
17	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	0.5%
18	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.5%
19	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.5%
20	Sylius Opole, Poland An open-source headless e-commerce solution based on PHP and the Symfony framework. FreeOpen source€800+/month	0.4%
21	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source	0.4%
22	Choice QR Prague, Czech Republic A Czech restaurant management system that includes website builder, QR payments, digital menu, table reservations, and CRM. €40+/month	0.4%
23	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.4%
24	FareHarbor Amsterdam, Netherlands An all-in-one booking and business management platform for tours, activities, rentals, and attractions that helps operators sell and organize reservations online. $$$	0.4%
25	Wikinggruppen Hudiksvall, Sweden A Swedish e-commerce platform. 3,998 SEK/month	0.2%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.