⚡ E-Commerce Platforms in Estonia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, e-commerce platforms are detected on 16.1% of websites from Estonia.

Statistics based on 5K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Estonia in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 54.7% share.
It is followed by Voog with 10.2% and Magento with 7%.

WooCommerce 54.7%
Voog 10.2%
Magento 7%
PrestaShop 4.9%
OpenCart 4.2%
Shopify 3.2%
ShopRoller 1.6%
Wix eCommerce 1.6%
Drupal Commerce 1.4%
OpenMage 1.2%
Bitrix 1.1%
Squarespace Commerce 0.8%
Patreon 0.8%
Odoo 0.6%
Other 6.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Voog ^(-159)
3. Magento ^(-3)
5. OpenCart ^(-3)
7. ShopRoller ^(-279)
9. Drupal Commerce ^(-12)
10. OpenMage ^(-8)
14. Odoo ^(-9)
17. Alokai ^(-98)
18. CS-Cart ^(-17)
20. Sylius ^(-83)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 46 e-commerce platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	54.7%
2	Voog Tartu, Estonia A no-code, multilingual website builder that allows you to easily create and manage websites without any technical expertise. $$$	10.2%
3	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	7%
4	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	4.9%
5	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	4.2%
6	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	3.2%
7	ShopRoller A subscription-based eCommerce platform based in Estonia.	1.6%
8	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	1.6%
9	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	1.4%
10	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.2%
11	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	1.1%
12	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.8%
13	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.8%
14	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.6%
15	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.6%
16	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.6%
17	Alokai Warsaw, Poland A customizable, backend-agnostic e-commerce Frontend as a Service solution. FreeOpen source$$$	0.5%
18	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	0.5%
19	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.5%
20	Sylius Opole, Poland An open-source headless e-commerce solution based on PHP and the Symfony framework. FreeOpen source€800+/month	0.4%
21	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.4%
22	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source$500+	0.4%
23	Choice QR Prague, Czech Republic A Czech restaurant management platform that provides an all-in-one system for digital menus, online ordering, payments, and customer management. €40+/month	0.4%
24	FareHarbor Amsterdam, Netherlands An all-in-one booking and business management platform for tours, activities, rentals, and attractions that helps operators sell and organize reservations online. $$$	0.4%
25	Wikinggruppen Hudiksvall, Sweden A Swedish e-commerce platform. 3,998 SEK/month	0.2%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,307 websites from Estonia.
We currently track the presence of 310 e-commerce platforms across the web.
Of these, 46 were detected on websites from Estonia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.