⚡ E-commerce in Italy

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online. These platforms typically facilitate product display, catalog management, and transaction processing.

According to our data, e-commerce platforms are detected on 12.1% of websites from Italy.

⭐ Most Popular in 2025

The following chart shows the top e-commerce platforms in Italy in 2025, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 59.6% share.
It is followed by PrestaShop with 8.9% and Shopify with 5.4%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best E-commerce Platforms

Below is a more detailed list of the top 25 of the 99 e-commerce platforms used on sites from Italy, ranked by their market share.

RankNameMarket share
1
WooCommerce
San Francisco, California, United States

A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code.

FreeOpen source
2
PrestaShop
Paris, France

An open source e-commerce platform based on PHP and MySQL.

FreeOpen source€29/month
3
Shopify
Ottawa, Ontario, Canada

A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels.

$39+/month
4
WordPress Download Manager
Chittagong, Bangladesh

A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites.

FreeOpen source$99
5
WebSite X5
Ivrea, Italy

A website builder software for Windows that lets users create websites, blogs, online stores, digital photo albums, and interactive presentations using a visual interface.

$29.95+
6
Magento
San Jose, California, United States

A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018.

FreeOpen source
7
Ecwid
Montreal, Quebec, Canada

A cloud-based e-commerce platform with built-in management, marketing, and design tools.

Free$25+/month
8
Wix eCommerce
Tel Aviv, Israel

An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing.

$17+/month
9
Salesforce Commerce Cloud
San Francisco, California, United States

A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows.

$$$
10
OpenMage

A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations.

FreeOpen source
11
Easy Digital Downloads
Hutchinson, Kansas, United States

A WordPress plugin for selling digital products online, featuring a responsive checkout form, discount code management, powerful reporting, and integrations with Stripe and PayPal.

Free$99.50+/year
12
OpenCart
Hong Kong

A free open source e-commerce solution based on PHP and MySQL.

FreeOpen source
-
Flazio
San Giovanni La Punta, Sicily, Italy

An Italian website builder and e-commerce platform featuring a drag-and-drop editor, over 1000 templates, and an AI-powered design generator.

Free€9/month
14
VirtueMart
Dresden, Germany

An open source e-commerce extension for Joomla! CMS that has been actively developed since 2002.

FreeOpen source
15
nopCommerce
Yerevan, Armenia

An open source e-commerce software developed in ASP.NET Core.

FreeOpen source
16
FareHarbor
Amsterdam, Netherlands

An all-in-one booking and business management platform for tours, activities, rentals, and attractions that helps operators sell and organize reservations online.

$$$
17
TeamSystem Commerce
Pesaro, Italy

A complete multichannel solution for creating your e-commerce store to sell on Facebook, eBay and Amazon.
18
Drupal Commerce
Greenville, South Carolina, United States

An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles.

FreeOpen source
19
HikaShop
Lyon, France

A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store.

Free€60+
20
Adobe Commerce Cloud
San Jose, California, United States

A cloud-based e-commerce platform as a service built on Magento.

$22,000+/year
21
Patreon
San Francisco, California, United States

A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans.

$$$
22
Webflow Ecommerce
San Francisco, California, United States

An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code.

$42+/month
23
Odoo
Grand Rosière, Belgium

An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.

FreeOpen source
24
J2Store
Coimbatore, Tamil Nadu, India

An open source e-commerce extension for Joomla that is no longer maintained.

FreeOpen sourceLegacy
25
WHMCS
London, United Kingdom

A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments.

$29.95+/month

👉 See Also

Data is based on the analysis of 73,449 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.