⚡ E-Commerce Platforms in Italy

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Italy is a Southern European country with a population of around 59 million people.

According to our data, e-commerce platforms are detected on 13.5% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Italy in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 53% share.
It is followed by PrestaShop with 11.1% and Shopify with 10.2%.

WooCommerce 53%
PrestaShop 11.1%
Shopify 10.2%
WordPress Download Manager 4.4%
Magento 3.9%
WebSite X5 2.7%
Ecwid 2%
Wix eCommerce 1.5%
Salesforce Commerce Cloud 1.2%
OpenCart 1.1%
OpenMage 1.1%
Easy Digital Downloads 0.7%
Flazio 0.6%
nopCommerce 0.6%
Other 5.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PrestaShop ^(-1)
4. WordPress Download Manager ^(-6)
5. Magento ^(-1)
6. WebSite X5 ^(-23)
7. Ecwid ^(-2)
9. Salesforce Commerce Cloud ^(-13)
11. OpenMage ^(-7)
12. Easy Digital Downloads ^(-4)
13. Flazio ^(-154)
14. nopCommerce ^(-13)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 108 e-commerce platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	53%
2	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	11.1%
3	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	10.2%
4	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	4.4%
5	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	3.9%
6	WebSite X5 Ivrea, Italy A website builder software for Windows that lets users create websites, blogs, online stores, digital photo albums, and interactive presentations using a visual interface. $29.95+	2.7%
7	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	2%
8	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	1.5%
9	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	1.2%
10	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	1.1%
11	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.1%
12	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.7%
13	Flazio San Giovanni La Punta, Sicily, Italy An Italian website builder and e-commerce platform featuring a drag-and-drop editor, over 1000 templates, and an AI-powered design generator. Free€9/month	0.6%
14	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source$500+	0.6%
15	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.5%
16	TeamSystem Commerce Pesaro, Italy A complete multichannel solution for creating your e-commerce store to sell on Facebook, eBay and Amazon.	0.5%
17	FareHarbor Amsterdam, Netherlands An all-in-one booking and business management platform for tours, activities, rentals, and attractions that helps operators sell and organize reservations online. $$$	0.4%
18	Adobe Commerce Cloud San Jose, California, United States A cloud-based e-commerce platform as a service built on Magento. $22,000+/year	0.4%
19	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.3%
20	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.3%
21	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.3%
22	HikaShop Lyon, France A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store. Free€60+	0.3%
23	Shopware Schöppingen, Germany A German open source e-commerce platform based on PHP that provides both cloud-hosted and self-hosted options along with an API-first, headless architecture. FreeOpen source$600+/month	0.2%
24	BigCommerce Austin, Texas, United States A Software-as-a-Service e-commerce platform for both B2C and B2B. $39+/month	0.2%
25	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.2%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,008 websites from Italy.
We currently track the presence of 308 e-commerce platforms across the web.
Of these, 108 were detected on websites from Italy.
Statistics were last calculated on April 10, 2026.
For more details, see our methodology and disclaimer.