⚡ E-commerce in Italy

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online. They typically facilitate product display, catalog management, and transaction processing.

According to our data, e-commerce platforms are detected on 12.8% of websites from Italy.

⭐ Most Popular in 2025

The following chart shows the top e-commerce platforms in Italy in 2025, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 62% share.
It is followed by PrestaShop with 9.8% and WordPress Download Manager with 5.1%.

WooCommerce 62%
PrestaShop 9.8%
WordPress Download Manager 5.1%
WebSite X5 3.5%
Shopify 3.5%
Magento 2.4%
Ecwid 2.1%
Wix eCommerce 1.5%
OpenMage 1.1%
Salesforce Commerce Cloud 1%
Easy Digital Downloads 0.9%
OpenCart 0.8%
VirtueMart 0.8%
Flazio 0.6%
Other 4.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PrestaShop ^(-1)
3. WordPress Download Manager ^(-7)
4. WebSite X5 ^(-21)
7. Ecwid ^(-1)
9. OpenMage ^(-8)
10. Salesforce Commerce Cloud ^(-13)
11. Easy Digital Downloads ^(-4)
13. VirtueMart ^(-16)
15. TeamSystem Commerce ^(-188)
16. FareHarbor ^(-2)

✨ Best E-commerce Platforms

Below is a more detailed list of the top 25 of the 91 e-commerce platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	WooCommerceSan Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress.	62%
2	PrestaShopParis, France Open source e-commerce platform written in PHP.	9.8%
3	WordPress Download ManagerChittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on your WordPress site.	5.1%
4	WebSite X5Ivrea, Italy A website builder software for Windows.	3.5%
5	ShopifyOttawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform.	3.5%
6	MagentoSan Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL.	2.4%
7	EcwidMontreal, Quebec, Canada A cloud-based ecommerce platform with all management, marketing, and design tools built in.	2.1%
8	Wix eCommerceTel Aviv, Israel E-commerce solution based on Wix website builder.	1.5%
9	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations.	1.1%
10	Salesforce Commerce CloudSan Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows.	1%
11	Easy Digital DownloadsHutchinson, Kansas, United States A WordPress plugin for selling digital products online, featuring a responsive checkout form, discount code management, powerful reporting, and integrations with Stripe and PayPal.	0.9%
12	OpenCartHong Kong Free open source e-commerce solution based on PHP and MySQL.	0.8%
13	VirtueMartDresden, Germany An open source e-commerce extension for Joomla! CMS that has been actively developed since 2002.	0.8%
-	FlazioSan Giovanni La Punta, Sicily, Italy An Italian website builder and e-commerce platform featuring a drag-and-drop editor, over 1000 templates, and an AI-powered design generator.	0.6%
15	TeamSystem CommercePesaro, Italy A complete multichannel solution for creating your e-commerce store to sell on Facebook, eBay and Amazon.	0.5%
16	FareHarborAmsterdam, Netherlands An all-in-one booking solution for tours, activities, rentals and attractions.	0.5%
17	Shopify PlusOttawa, Ontario, Canada Extends Shopify's feature set and is designed for larger businesses with around $1 million in gross merchandise value.	0.4%
18	nopCommerceYerevan, Armenia An open source e-commerce software developed in ASP.NET Core.	0.4%
19	HikaShopLyon, France A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store.	0.3%
20	Drupal CommerceGreenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles.	0.3%
21	JimdoHamburg, Germany An AI-powered website builder designed for users with basic computer skills.	0.3%
22	J2StoreCoimbatore, Tamil Nadu, India An open source e-commerce extension for Joomla that is no longer maintained.	0.3%
23	WHMCSLondon, United Kingdom A self-hosted recurring billing and automation platform for web hosting providers.	0.2%
24	Webflow EcommerceSan Francisco, California, United States E-commerce solution based on Webflow website builder.	0.2%
25	Squarespace CommerceNew York, United States E-commerce solution based on Squarespace website builder.	0.2%

Data updated September 5, 2025

👉 See Also

🔗 Links
- ⚡CMS
- ⚡Website Builders

When interpreting and using the results, please read our methodology and disclaimer.