⚡ E-Commerce in Romania

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Romania is a Southeastern European country with a population of around 19 million people.

According to our data, e-commerce platforms are detected on 17.1% of websites from Romania.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Romania in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 38.6%, followed by Shopify with 9.8% and PrestaShop with 9.7%.

WooCommerce 38.6%
Shopify 9.8%
PrestaShop 9.7%
OpenCart 7.9%
Gomag 7.3%
MerchantPro 7.3%
Magento 4.9%
CS-Cart 2.7%
OpenMage 2.1%
Patreon 0.9%
WordPress Download Manager 0.8%
Wix eCommerce 0.6%
Easy Digital Downloads 0.6%
Seliton 0.4%
Other 6.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

4. OpenCart ^(-4)
5. Gomag ^(-113)
6. MerchantPro ^(-105)
8. CS-Cart ^(-26)
9. OpenMage ^(-9)
10. Patreon ^(-1)
13. Easy Digital Downloads ^(-3)
14. Seliton ^(-141)
15. Drupal Commerce ^(-5)
16. osCommerce ^(-28)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 66 e-commerce platforms used on sites from Romania, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	38.6%
2	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	9.8%
3	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	9.7%
4	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	7.9%
5	Gomag Bucharest, Romania A Romanian e-commerce platform with over 20 customizable themes, along with hundreds of embeddable applications and service integrations. €7+/month	7.3%
6	MerchantPro Bucharest, Romania A Romanian SaaS e-commerce platform that supports product variants, customizable products, loyalty programs, multi-language shops, and multi-currency pricing. Free$34.99+/month	7.3%
7	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	4.9%
8	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	2.7%
9	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	2.1%
10	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.9%
11	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.8%
12	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.6%
13	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.6%
14	Seliton Sofia, Bulgaria A Bulgarian e-commerce platform with built-in warehouse system, POS module and 100+ integrations and automations. €495+	0.4%
15	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.4%
16	osCommerce Wiltshire, United Kingdom A free shopping cart and open source PHP-based e-commerce software. FreeOpen source	0.4%
17	FastSpring Santa Barbara, California, United States A merchant-of-record e-commerce platform that provides an all-in-one payment and subscription infrastructure for SaaS, software, and digital-goods businesses. $$$	0.4%
18	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source	0.4%
19	VTEX Commerce Platform London, United Kingdom A cloud-native SaaS e-commerce platform for the B2B and B2C markets. $$$	0.3%
20	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.3%
21	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	0.3%
22	WebWave Warsaw, Poland A drag-and-drop website builder developed in Poland. Free$7+/month	0.3%
23	Shoptet Prague, Czech Republic A Czech e-commerce platform for creating and managing online shops. Free440 CZK+/month	0.3%
24	WebSite X5 Ivrea, Italy A website builder software for Windows that lets users create websites, blogs, online stores, digital photo albums, and interactive presentations using a visual interface. $29.95+	0.3%
25	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.3%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 15,027 websites from Romania.
Statistics were last calculated on March 20, 2026.
For details, see our methodology and disclaimer.