⚡ E-Commerce in Serbia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our data, e-commerce platforms are detected on 12.7% of websites from Serbia.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Serbia in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 71% share.
It is followed by Magento with 5.3% and OpenCart with 3.8%.

WooCommerce 71%
Magento 5.3%
OpenCart 3.8%
Shopify 3.5%
PrestaShop 2%
WordPress Download Manager 1.8%
MerchantPro 1.4%
Drupal Commerce 1.3%
Patreon 1.2%
OpenMage 0.8%
nopCommerce 0.8%
VirtueMart 0.8%
Wix eCommerce 0.8%
Ecwid 0.6%
Other 4.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Magento ^(-3)
3. OpenCart ^(-5)
6. WordPress Download Manager ^(-4)
7. MerchantPro ^(-104)
8. Drupal Commerce ^(-12)
9. Patreon ^(-2)
10. OpenMage ^(-8)
11. nopCommerce ^(-16)
12. VirtueMart ^(-20)
15. Gumroad ^(-18)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 41 e-commerce platforms used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	71%
2	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	5.3%
3	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	3.8%
4	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	3.5%
5	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	2%
6	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	1.8%
7	MerchantPro Bucharest, Romania A Romanian SaaS e-commerce platform that supports product variants, customizable products, loyalty programs, multi-language shops, and multi-currency pricing. Free$34.99+/month	1.4%
8	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	1.3%
9	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	1.2%
10	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	0.8%
11	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source	0.8%
12	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.8%
13	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.8%
14	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.6%
15	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.6%
16	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	0.5%
17	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.5%
18	HikaShop Lyon, France A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store. Free€60+	0.4%
19	SitePad UAQ FTZ, United Arab Emirates A drag-and-drop website builder with over 800 professional themes and integrations with cPanel, Plesk, and Directadmin. Free$12+/year	0.4%
20	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	0.3%
21	Yola San Francisco, California, United States A cloud-based, drag-and-drop website builder with e-commerce capabilities. Free$14.95+/month	0.3%
22	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.3%
23	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	0.3%
24	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.3%
25	Unas A subscription-based online shop system from Hungary. 4,990 HUF+/month	0.2%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 8,519 websites from Serbia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.