⚡ E-Commerce Platforms in Serbia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our data, e-commerce platforms are detected on 13.2% of websites from Serbia.

Statistics based on 10K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Serbia in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 69.3% share.
It is followed by Magento with 4.4% and Shopify with 3.9%.

WooCommerce 69.3%
Magento 4.4%
Shopify 3.9%
Sellvio 3.7%
OpenCart 3.5%
WordPress Download Manager 2%
PrestaShop 1.6%
MerchantPro 1.4%
Patreon 1.3%
Drupal Commerce 1%
Wix eCommerce 0.9%
OpenMage 0.8%
nopCommerce 0.8%
VirtueMart 0.8%
Other 4.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Magento ^(-5)
5. OpenCart ^(-4)
6. WordPress Download Manager ^(-4)
8. MerchantPro ^(-105)
9. Patreon ^(-2)
10. Drupal Commerce ^(-8)
12. OpenMage ^(-10)
13. nopCommerce ^(-16)
14. VirtueMart ^(-25)
15. CS-Cart ^(-21)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 44 e-commerce platforms used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	69.3%
2	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	4.4%
3	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $27+/month	3.9%
⏳	Sellvio Szeged, Hungary A Hungarian AI-powered SaaS platform for building and managing online stores. $18+/month	3.7%
5	OpenCart Hong Kong A free open-source e-commerce solution based on PHP and MySQL. FreeOpen source	3.5%
6	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	2%
7	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	1.6%
8	MerchantPro Bucharest, Romania A Romanian SaaS e-commerce platform for building and managing online stores with multi-language and multi-currency support. Free$34.99+/month	1.4%
9	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	1.3%
10	Drupal Commerce Greenville, South Carolina, United States An open-source e-commerce framework built as a module for the Drupal CMS that provides tools for product catalogs, shopping carts, checkout, and order management. FreeOpen source	1%
11	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.9%
12	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	0.8%
13	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source$500+	0.8%
14	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that enables users to build and manage online stores. FreeOpen source	0.8%
15	CS-Cart San Diego, California, United States A source-available, self-hosted e-commerce platform built on PHP and MySQL for creating single-vendor online stores and multi-vendor marketplaces. $1,490+	0.5%
16	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.5%
17	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.5%
18	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.4%
19	SitePad UAQ FTZ, United Arab Emirates A drag-and-drop website builder with over 800 professional themes and integrations with cPanel, Plesk, and Directadmin. Free$12+/year	0.3%
20	HikaShop Lyon, France An open-source e-commerce extension for Joomla and WordPress with a free core and paid add-ons. Free€60+	0.3%
21	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	0.3%
22	Yola San Francisco, California, United States A cloud-based, drag-and-drop website builder with e-commerce capabilities. Free$14.95+/month	0.3%
23	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	0.2%
24	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.2%
25	Unas Sopron, Hungary A Hungarian subscription-based e-commerce platform for building and running online shops. 5,990 HUF+/month	0.2%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 10,048 websites from Serbia.
We currently track the presence of 316 e-commerce platforms across the web.
Of these, 44 were detected on websites from Serbia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.