⚡ E-Commerce Platforms in Thailand

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, e-commerce platforms are detected on 6.1% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Thailand in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 65.8% share.
It is followed by Shopify with 8.1% and Wix eCommerce with 5.9%.

WooCommerce 65.8%
Shopify 8.1%
Wix eCommerce 5.9%
WordPress Download Manager 4.2%
OpenCart 2.7%
Magento 2.5%
Squarespace Commerce 2.5%
OpenMage 1%
Webflow Ecommerce 1%
Ecwid 0.7%
VirtueMart 0.7%
Easy Digital Downloads 0.5%
Bitrix 0.5%
Dokan 0.4%
Other 3.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Wix eCommerce ^(-2)
4. WordPress Download Manager ^(-6)
5. OpenCart ^(-3)
8. OpenMage ^(-13)
9. Webflow Ecommerce ^(-6)
11. VirtueMart ^(-22)
12. Easy Digital Downloads ^(-5)
14. Dokan ^(-44)
16. Odoo ^(-6)
17. WebSite X5 ^(-13)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 53 e-commerce platforms used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	65.8%
2	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $27+/month	8.1%
3	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	5.9%
4	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	4.2%
5	OpenCart Hong Kong A free open-source e-commerce solution based on PHP and MySQL. FreeOpen source	2.7%
6	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	2.5%
7	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	2.5%
8	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1%
9	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	1%
10	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.7%
11	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that enables users to build and manage online stores. FreeOpen source	0.7%
12	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.5%
13	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	0.5%
14	Dokan Dhaka, Bangladesh An e-commerce plugin for building and managing multi-vendor marketplaces based on WordPress and WooCommerce. FreeOpen source$149+/year	0.4%
15	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.4%
16	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	0.4%
17	WebSite X5 Ivrea, Italy A website builder software for Windows that lets users create websites, blogs, online stores, digital photo albums, and interactive presentations using a visual interface. $29.95+	0.4%
18	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.4%
19	Adobe Commerce Cloud San Jose, California, United States A cloud-based e-commerce platform as a service built on Magento. $22,000+/year	0.3%
20	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.3%
21	Teachable New York, United States An all-in-one cloud-based platform for creating, marketing, and selling online courses with a fully hosted environment and built-in payment processing. $39+/month	0.3%
22	GoDaddy Website Builder Tempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills. Free$10.99+/month	0.3%
23	BigCommerce Austin, Texas, United States A Software-as-a-Service e-commerce platform for both B2C and B2B. $39+/month	0.3%
24	J2Store Coimbatore, Tamil Nadu, India An open-source e-commerce extension for Joomla that is no longer maintained. FreeOpen sourceLegacy	0.2%
25	Ubercart An open-source e-commerce solution for Drupal. FreeOpen source	0.2%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,439 websites from Thailand.
We currently track the presence of 312 e-commerce platforms across the web.
Of these, 53 were detected on websites from Thailand.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.