Morningstar
Morningstar is a financial services platform that provides independent investment research, data, and tools for analyzing stocks, mutual funds, ETFs, bonds, and other securities.
It offers proprietary ratings such as the 5-star fund rating system, in-depth analyst reports, financial news, market data and charts, portfolio tracking and screening tools, retirement and investment planning calculators, along with integrations and data feeds used by brokerage platforms and financial advisors.
According to our data, Morningstar is the most popular financial service on the web.
It has 37.1% of the financial service market share and is detected on 0.005% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Financial Services
- Rank: 1
- Market share: 37.1%
⚡ Sites Using Morningstar
We have data on 193 websites that use the Morningstar financial service. Here is a list of some of the top ranked ones.
The highest rated site using Morningstar is forbes.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #68 | United States | English | |
| 2 | morningstar.com |
#5,900 | United States | English |
| 3 | #7,422 | Netherlands | Dutch | |
| 4 | #7,541 | Italy | Italian | |
| 5 | #14,857 | United States | English | |
| 6 | #16,192 | Spain | European Spanish | |
| 7 | #16,862 | Singapore | English | |
| 8 | #20,175 | United States | Latvian | |
| 9 | #20,549 | Lithuania | Lithuanian | |
| 10 | #20,609 | Sweden | Estonian | |
| 11 | #22,035 | Canada | Canadian English | |
| 12 | #27,828 | United Arab Emirates | English | |
| 13 | #34,018 | English | ||
| 14 | #44,364 | Italy | Italian | |
| 15 | #62,655 | Singapore | English | |
| 16 | #69,304 | United States | English | |
| 17 | #74,169 | United States | English | |
| 18 | #76,214 | United States | American English | |
| 19 | #81,857 | Japan | Japanese | |
| 20 | #86,406 | Italy | Italian |
📈 Usage Statistics
Most of the sites that use Morningstar:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Finance/Banking category.
Most of the sites using Morningstar are from the United States and Norway.
- United States 40.1%
- Norway 19.7%
- United Kingdom 4.5%
- Italy 3.8%
- United Arab Emirates 3.2%
- Canada 2.5%
- Netherlands 2.5%
- Singapore 2.5%
- France 1.9%
- Other 19.3%
Most Morningstar users speak English or Norwegian Bokmål.
- English 67.2%
- Norwegian Bokmål 14.6%
- Italian 2.6%
- Dutch 2.1%
- Chinese 2.1%
- German 1.6%
- Spanish 1.6%
- French 1.6%
- Japanese 1.6%
- Other 5%
The Morningstar financial service is especially popular on .com, .no, and .org top-level domains.
- .com 48.2%
- .no 15.5%
- .org 6.7%
- .io 3.1%
- .net 2.1%
- .it 2.1%
- .ai 2.1%
- .co.jp 1.6%
- .ca 1%
- Other 17.6%
The primary market segments for websites utilizing Morningstar include finance and banking, business, and Internet services.
- Finance/Banking 44.2%
- Business 22.1%
- Internet Services 4.7%
- Education/Reference 4.7%
- Blogs/Wiki 4.7%
- General News 3.5%
- Marketing/Merchandising 2.3%
- Health 2.3%
- Non-Profit/Advocacy/NGO 2.3%
- Other 9.2%
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💬 Frequently Asked Questions
Where is Morningstar's headquarters?
Morningstar is located in Chicago, Illinois, United States.
Which country uses Morningstar the most?
The majority of Morningstar users are from the United States.
Who uses Morningstar?
According to our data, Morningstar is used on over a hundred sites, including such established ones as forbes.com,
abnamro.nl, and
finecobank.com.
How does Morningstar stack up against the competition?
Morningstar is the most popular financial service on the market, outranking all others.
What are the alternatives to Morningstar?
Alternatives and possible competitors to Morningstar may include 
Tamarac, Schwab Alliance, and
Orion Advisor.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,528,602 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.