Instacart

San Francisco, California, United States

Instacart is a North American grocery delivery and pickup platform that connects customers with supermarkets, pharmacies, warehouse clubs, and specialty retailers.

It offers same-day and scheduled delivery, pickup orders, digital shopping lists, prescription delivery from participating pharmacies, and e-commerce tools that enable retailers to provide online ordering under their own brands.

According to our data, Instacart is the 6th most popular food delivery service on the web.
It has 6.4% of the food delivery market share and is detected on 0.007% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

💸 Pricing

Instacart is available in both free and paid versions.

For consumers
Free version ✔️ Delivery fee $3.99+
Instacart+
($0 delivery fee on orders of $10+) $99/year
For merchants
Commission fee 15%-30%

📊 Rankings and Market Share

⚡ Sites Using Instacart

We have data on 255 websites that use the Instacart food delivery service. Here is a list of some of the top ranked ones.

The highest rated site using Instacart is samsclub.com.

#WebsiteRankCountryLanguage
1 samsclub.com #1,531 United States English
2 instacart.com #1,613 United States American English
3 grubhub.com #2,263 English
4 aldi.us #6,632 United States American English
5 wegmans.com #9,143 United States English
6 seamless.com #11,483 English
7 sprouts.com #17,004 United States American English
8 hubstaff.com #18,790 English
9 instacart.ca #33,236 Canada American English
10 restaurantdepot.com #37,069 American English
11 smartandfinal.com #54,736 English
12 newseasonsmarket.com #57,441 United States English
13 ray.io #58,594 United States American English
14 gfsstore.com #58,635 United States English
15 eataly.com #59,494 Italy English
16 foodbazaar.com #61,932 United States American English
17 naturalresources-sf.com #70,677 English
18 priceritemarketplace.com #84,901 English
19 newbelgium.com #101,522 English
20 brookshires.com #105,162 English

📈 Usage Statistics

Most of the sites that use Instacart:

Most of the sites using Instacart are from the United States.

  • United States 84.3%
  • United Kingdom 3.7%
  • Australia 2.2%
  • Canada 2.2%
  • Germany 1.5%
  • Brazil 0.7%
  • India 0.7%
  • Ireland 0.7%
  • Israel 0.7%
  • Other 3.3%

Most Instacart users speak English.

  • English 98.8%
  • Spanish 0.8%
  • Portuguese 0.4%

The Instacart food delivery service is especially popular on .com top-level domains.

  • .com 90.6%
  • .coop 2.4%
  • .us 1.6%
  • .com.au 1.2%
  • .net 0.8%
  • .xyz 0.8%
  • .org 0.4%
  • .ca 0.4%
  • .com.br 0.4%
  • Other 1.4%

The primary market segments for websites utilizing Instacart include marketing and merchandising, online shopping, and restaurants.

  • Marketing/Merchandising 33.6%
  • Online Shopping 23.9%
  • Restaurants 9.7%
  • Business 7.1%
  • Alcohol 7.1%
  • Blogs/Wiki 6.2%
  • Health 3.5%
  • Internet Services 2.7%
  • Recreation/Hobbies 1.8%
  • Other 4.4%

🕵️ Similar Technologies

These are some of the best Instacart alternatives.

RankName
1
DoorDash
San Francisco, California, United States

An on-demand delivery platform that connects customers with local restaurants, grocery stores, and retailers through a mobile app and website.

$$$
2
Uber Eats
San Francisco, California, United States

An online food ordering and delivery platform that connects users with local restaurants, grocery stores, and retailers through its mobile app and website.

$$$
3
ChowNow
Los Angeles, California, United States

A commission-free online ordering platform for restaurants that operates on a monthly subscription model.
5
ezCater
Boston, Massachusetts, United States

An online marketplace that connects businesses with restaurants and caterers.
7
Just Eat Takeaway
Amsterdam, Netherlands

An online food delivery marketplace that connects customers with restaurants and retailers through localized platforms operating in multiple countries.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is Instacart's headquarters?

Instacart is located in San Francisco, California, United States.

Can I use Instacart for free?

Yes, there is a free version with limited functionality.

What is the price of Instacart?

Instacart is priced from $99 per year for the Instacart+ plan.

Is there a free trial available?

Yes, you can try Instacart for free for 14 days and test all of its features.

Which country uses Instacart the most?

The majority of Instacart users are from the United States.

Who uses Instacart?

According to our data, Instacart is used on hundreds of sites, including such established ones as samsclub.com, grubhub.com, and aldi.us.

How does Instacart compare to its competitors?

Instacart is a moderately popular food delivery service, ranking ahead of 14 other food delivery services we track.

What are the alternatives to Instacart?

Alternatives and possible competitors to Instacart may include DoorDash, Uber Eats, and ChowNow.

🗃️ About This Data