Instacart

San Francisco, California, United States

Instacart is a North American grocery delivery and pickup platform that connects customers with supermarkets, pharmacies, warehouse clubs, and specialty retailers.

It offers same-day and scheduled delivery, pickup orders, digital shopping lists, prescription delivery from participating pharmacies, and e-commerce tools that enable retailers to provide online ordering under their own brands.

According to our data, Instacart is the 6th most popular food delivery service on the web.
It has 6.5% of the food delivery market share and is detected on 0.009% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Instacart is available in both free and paid versions.

For consumers
Free version ✔️ Delivery fee $3.99+
Instacart+
($0 delivery fee on orders of $10+) $99/year
For merchants
Commission fee 15%-30%

📊 Rankings and Market Share

⚡ Sites Using Instacart

We have data on 357 websites that use the Instacart food delivery service. Here is a list of some of the top ranked ones.

The highest rated site using Instacart is instacart.com.

#WebsiteRankCountryLanguage
1 instacart.com #2,292 United States American English
2 grubhub.com #4,098 Netherlands English
3 aldi.us #8,693 Germany American English
4 albertsons.com #13,608 United States English
5 wegmans.com #16,930 United States English
6 seamless.com #31,996 English
7 aldi-sued.de #15,526 Germany German
8 sprouts.com #15,309 United States American English
9 hubstaff.com #21,835 United States English
10 instacart.ca #49,386 Canada Canadian English
11 restaurantdepot.com #67,933 American English
12 smartandfinal.com #56,663 English
13 newseasonsmarket.com #121,969 United States English
14 ray.io #156,800 United States American English
15 gfsstore.com #61,683 United States English
16 eataly.com #36,875 Italy English
17 foodbazaar.com #242,048 United States American English
18 naturalresources-sf.com #399,582 United States English
19 priceritemarketplace.com #84,901 United States English
20 newbelgium.com #1,019,893 English

📈 Usage Statistics

Most of the sites that use Instacart:

Most of the sites using Instacart are from the United States.

  • United States 88.6%
  • Germany 2.3%
  • Canada 1.8%
  • Australia 1.4%
  • United Kingdom 1.4%
  • Ireland 0.9%
  • Italy 0.9%
  • Brazil 0.5%
  • France 0.5%
  • Other 1.7%

Most Instacart users speak English.

  • English 98.6%
  • Spanish 0.8%
  • German 0.3%
  • Portuguese 0.3%

The Instacart food delivery service is especially popular on .com top-level domains.

  • .com 90.2%
  • .coop 2%
  • .net 1.4%
  • .org 1.1%
  • .us 1.1%
  • .com.au 0.8%
  • .xyz 0.6%
  • .ca 0.3%
  • .co.uk 0.3%
  • Other 2.2%

The primary market segments for websites utilizing Instacart include marketing and merchandising, online shopping, and restaurants.

  • Marketing/Merchandising 37.1%
  • Online Shopping 21.4%
  • Restaurants 10%
  • Alcohol 7.9%
  • Business 7.1%
  • Blogs/Wiki 5%
  • Health 3.6%
  • Internet Services 2.1%
  • Recreation/Hobbies 1.4%
  • Other 4.4%

🕵️ Similar Technologies

These are some of the best Instacart alternatives.

RankName
1
DoorDash
San Francisco, California, United States

An on-demand delivery platform that connects customers with local restaurants, grocery stores, and retailers through a mobile app and website.

$$$
2
Uber Eats
San Francisco, California, United States

An online food ordering and delivery platform that connects users with local restaurants, grocery stores, and retailers through its mobile app and website.

$$$
3
ChowNow
Los Angeles, California, United States

A commission-free online ordering platform for restaurants that operates on a monthly subscription model.
4
Grubhub
Amsterdam, Netherlands

An American online food ordering and delivery platform that connects diners to restaurants, grocery stores, and convenience stores in more than 4,000 U.S. cities.

Free$9.99/month
5
ezCater
Boston, Massachusetts, United States

An online marketplace that connects businesses with restaurants and caterers.

$$$

🆚 Compare Alternatives

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💬 Frequently Asked Questions

Where is Instacart from?

Instacart is from San Francisco, California, United States.

Can I use Instacart for free?

Yes, there is a free version with limited functionality.

What is the price of Instacart?

Instacart is priced from $99 per year for the Instacart+ plan.

Is there a free trial available?

Yes, you can try Instacart for free for 14 days and see if it meets your needs.

Which country uses Instacart the most?

The majority of Instacart users are from the United States.

Who uses Instacart?

According to our data, Instacart is used on hundreds of sites, including such established ones as grubhub.com, aldi.us, and albertsons.com.

How does Instacart compare to its competitors?

Instacart is a moderately popular food delivery service, ranking ahead of 14 other food delivery services we track.

What are the alternatives to Instacart?

Alternatives and possible competitors to Instacart may include DoorDash, Uber Eats, and ChowNow.

🗃️ About This Data