⚡ Generative AI in Australia

Generative artificial intelligence (Generative AI, GenAI) tools are software solutions that use large language models (LLMs) and other machine learning algorithms to create new digital content, including text, images, audio, video, and computer code.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, generative AI tools are detected on 1% of websites from Australia.

Statistics based on 74K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top generative AI tools on websites in Australia in 2026, based on market share.

The most popular is ChatGPT, which dominates the market with an overwhelming 82.6% share.
It is followed by Grammarly with 9.5% and QuillBot with 3.3%.

ChatGPT 82.6%
Grammarly 9.5%
QuillBot 3.3%
Synthesia 1.7%
Writesonic 0.9%
Midjourney 0.7%
Stable Diffusion 0.5%
Microsoft Copilot Studio 0.4%
DALL-E 0.3%
ElevenLabs 0.3%
HeyGen 0.1%
Adobe Firefly 0.1%
Adobe Express 0.1%

🚀 Highlights

Here is a list of the top tools that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. QuillBot ^(-1)
5. Writesonic ^(-3)
7. Stable Diffusion ^(-5)
9. DALL-E ^(-2)
12. Adobe Firefly ^(-1)

✨ Best Generative AI Tools

Below is a more detailed list of 13 generative AI tools used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	ChatGPT San Francisco, California, United States A generative AI chatbot and virtual assistant developed by OpenAI that uses large language models to understand and generate human-like text in response to user prompts. Free$8+/month	82.6%
2	Grammarly San Francisco, California, United States An online grammar checker and AI writing assistant that helps users improve written communication by analyzing text for grammar, spelling, clarity, tone, and style issues. Free$12+/month	9.5%
3	QuillBot San Francisco, California, United States An AI-powered writing assistant that helps users rewrite, improve, and generate text through automated language processing tools. Free$8.33/month	3.3%
4	Synthesia London, United Kingdom A generative AI video creation platform that converts text, documents, and other inputs into videos with lifelike digital avatars and voiceovers. Free$29+/month	1.7%
5	Writesonic San Francisco, California, United States An AI-powered content creation and SEO platform that helps users generate marketing copy, blog articles, and optimized web content with integrated research and editing tools. $49+/month	0.9%
6	Midjourney San Francisco, California, United States A generative AI service that creates images and short videos from natural language descriptions. $10+/month	0.7%
7	Stable Diffusion London, United Kingdom An open-source, generative AI text-to-image model that generates photorealistic and artistic images from natural language prompts using latent diffusion techniques. FreeOpen source$$$	0.5%
8	Microsoft Copilot Studio Redmond, Washington, United States A graphical low-code tool for building and maintaining your own generative AI tools, called Copilots. $200+/month	0.4%
9	DALL-E San Francisco, California, United States A generative AI tool developed by OpenAI to generate images from text prompts. $0.04+/image	0.3%
10	ElevenLabs New York, United States An AI audio platform specializing in natural-sounding speech synthesis, text-to-speech, speech-to-text, voice generation, conversational AI, and automated dubbing. Free$5+/month	0.3%
11	HeyGen Los Angeles, California, United States An AI video generation platform that creates synthetic videos with lifelike avatars from text, images, or audio inputs. Free$29+/month	0.1%
12	Adobe Firefly San Jose, California, United States A generative AI tool that turns text descriptions into AI-generated images. Free$9.99+/month	0.1%
13	Adobe Express San Jose, California, United States An AI content creation app for making social posts, images, videos, flyers, and more. Free$11.99+/month	0.1%

👉 See Also

🌎 Generative AI in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 74,964 websites from Australia.
We currently track the presence of 13 generative AI tools across the web.
Of these, 13 were detected on websites from Australia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.