⚡ Generative AI in Brazil

Generative artificial intelligence (Generative AI, GenAI) tools are software solutions that use large language models (LLMs) and other machine learning algorithms to create new digital content, including text, images, audio, video, and computer code.

Brazil is a South American country with a population of around 217 million people.

According to our research, generative AI tools are detected on 0.3% of websites from Brazil.

Statistics based on 79K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top generative AI tools on websites in Brazil in 2026, based on market share.

The most popular is ChatGPT, which dominates the market with an overwhelming 67.4% share.
It is followed by Canva with 19.7% and Midjourney with 3.2%.

ChatGPT 67.4%
Canva 19.7%
Midjourney 3.2%
Google Gemini 2.8%
Synthesia 1.8%
HeyGen 1.8%
DALL-E 0.9%
QuillBot 0.9%
Microsoft Copilot Studio 0.5%
ElevenLabs 0.5%
Adobe Firefly 0.5%
Stable Diffusion 0.5%
Grammarly 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Midjourney ^(-3)
4. Google Gemini ^(-4)
6. HeyGen ^(-5)
7. DALL-E ^(-7)
11. Adobe Firefly ^(-4)

✨ Best Generative AI Tools

Below is a more detailed list of 13 generative AI tools used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	ChatGPT San Francisco, California, United States A generative AI chatbot and virtual assistant developed by OpenAI that uses large language models to understand and generate human-like text in response to user prompts. Free$8+/month	67.4%
2	Canva Sydney, Australia A graphic design platform that enables users to create, edit, and collaborate on visual content across formats such as logos, presentations, videos, websites, and marketing materials. Free$18+/user/month	19.7%
3	Midjourney San Francisco, California, United States A generative AI service that creates images and short videos from natural language descriptions. $10+/month	3.2%
4	Google Gemini Mountain View, California, United States A family of multimodal artificial intelligence models and a generative AI chatbot developed by Google for generating and understanding text, images, audio, video, and code. Free tier$$$	2.8%
5	Synthesia London, United Kingdom A generative AI video creation platform that converts text, documents, and other inputs into videos with lifelike digital avatars and voiceovers. Free$29+/month	1.8%
6	HeyGen Los Angeles, California, United States An AI video generation platform that creates synthetic videos with lifelike avatars from text, images, or audio inputs. Free$29+/month	1.8%
7	DALL-E San Francisco, California, United States A generative AI tool developed by OpenAI to generate images from text prompts. $0.04+/image	0.9%
8	QuillBot San Francisco, California, United States An AI-powered writing assistant that helps users rewrite, improve, and generate text through automated language processing tools. Free$8.33/month	0.9%
9	Microsoft Copilot Studio Redmond, Washington, United States A low-code platform for building, customizing, and managing generative AI assistants called copilots. $30+/user/month	0.5%
10	ElevenLabs New York, United States An AI audio platform specializing in natural-sounding speech synthesis, text-to-speech, speech-to-text, voice generation, conversational AI, and automated dubbing. Free$5+/month	0.5%
11	Adobe Firefly San Jose, California, United States A family of generative AI models and a web-based creative studio that generates and edits images, video, audio, and vector graphics from text prompts. Free$9.99+/month	0.5%
12	Stable Diffusion London, United Kingdom An open-source, generative AI text-to-image model that generates photorealistic and artistic images from natural language prompts using latent diffusion techniques. FreeOpen source$$$	0.5%
13	Grammarly San Francisco, California, United States An online grammar checker and AI writing assistant that helps users improve written communication by analyzing text for grammar, spelling, clarity, tone, and style issues. Free$12+/month	0.5%

👉 See Also

🌎 Generative AI in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 79,288 websites from Brazil.
We currently track the presence of 15 generative AI tools across the web.
Of these, 13 were detected on websites from Brazil.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.