⚡ Generative AI in Spain

Generative artificial intelligence (Generative AI, GenAI) tools are software solutions that use large language models (LLMs) and other machine learning algorithms to create new digital content, including text, images, audio, video, and computer code.

Spain is a Southern European country with a population of around 48 million people.

According to our research, generative AI tools are detected on 0.2% of websites from Spain.

⭐ Most Popular in 2026

The following chart shows the top generative AI tools on websites in Spain in 2026, based on market share.

The most popular is ChatGPT, which dominates the market with an overwhelming 79.3% share.
It is followed by ElevenLabs with 4.3% and Midjourney with 3.2%.

ChatGPT 79.3%
ElevenLabs 4.3%
Midjourney 3.2%
Adobe Firefly 2.1%
Writesonic 2.1%
Adobe Express 2.1%
Grammarly 2.1%
Microsoft Copilot Studio 1.6%
DALL-E 1.1%
Synthesia 1.1%
HeyGen 0.5%
Stable Diffusion 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

2. ElevenLabs ^(-7)
3. Midjourney ^(-1)
4. Adobe Firefly ^(-8)
6. Adobe Express ^(-2)
9. DALL-E ^(-1)

✨ Best Generative AI Tools

Below is a more detailed list of 12 generative AI tools used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	ChatGPT San Francisco, California, United States A generative AI chatbot and virtual assistant developed by OpenAI that uses large language models to understand and generate human-like text in response to user prompts. Free$8+/month	79.3%
2	ElevenLabs New York, United States An AI audio platform specializing in natural-sounding speech synthesis, text-to-speech, speech-to-text, voice generation, conversational AI, and automated dubbing. Free$5+/month	4.3%
3	Midjourney San Francisco, California, United States A generative AI service that creates images and short videos from natural language descriptions. $10+/month	3.2%
4	Adobe Firefly San Jose, California, United States A generative AI tool that turns text descriptions into AI-generated images. Free$9.99+/month	2.1%
-	Writesonic San Francisco, California, United States An AI-powered content creation and SEO platform that helps users generate marketing copy, blog articles, and optimized web content with integrated research and editing tools. $49+/month	2.1%
6	Adobe Express San Jose, California, United States An AI content creation app for making social posts, images, videos, flyers, and more. Free$11.99+/month	2.1%
7	Grammarly San Francisco, California, United States An online grammar checker and AI writing assistant that helps users improve written communication by analyzing text for grammar, spelling, clarity, tone, and style issues. Free$12+/month	2.1%
8	Microsoft Copilot Studio Redmond, Washington, United States A graphical low-code tool for building and maintaining your own generative AI tools, called Copilots. $200+/month	1.6%
9	DALL-E San Francisco, California, United States A generative AI tool developed by OpenAI to generate images from text prompts. $0.04+/image	1.1%
10	Synthesia London, United Kingdom A generative AI video creation platform that converts text, documents, and other inputs into videos with lifelike digital avatars and voiceovers. Free$29+/month	1.1%
11	HeyGen Los Angeles, California, United States An AI video generation platform that creates synthetic videos with lifelike avatars from text, images, or audio inputs. Free$29+/month	0.5%
12	Stable Diffusion London, United Kingdom An open-source, generative AI text-to-image model that generates photorealistic and artistic images from natural language prompts using latent diffusion techniques. FreeOpen source$$$	0.5%

👉 See Also

🌎 Generative AI in other countries

Data is based on the analysis of 84,980 websites from Spain.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.