⚡ Hotel Booking in Italy

Hotel booking platforms are online services that help hotels manage room reservations, availability, and pricing across multiple channels.

Italy is a Southern European country with a population of around 59 million people.

According to our data, hotel booking software is detected on 0.7% of websites from Italy.

Statistics based on 102K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top hotel booking software in Italy in 2026, based on market share.

The most popular is Vertical Booking with a share of 25.9%, followed by Blastness Booking Engine with 22.5% and Booking.com with 19.4%.

Vertical Booking 25.9%
Blastness Booking Engine 22.5%
Booking.com 19.4%
SynXis 13%
MotoPress Hotel Booking 6.9%
Lodgify 5.2%
Booking.com Official Search Box 3.3%
Triptease 2.9%
D-EDGE 2.5%
Amadeus iHotelier 1.4%
Mews 1%
Airbnb 0.8%
Vik Booking 0.6%
Vrbo 0.6%
SiteMinder Booking Engine 0.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Vertical Booking ^(-12)
2. Blastness Booking Engine ^(-15)
5. MotoPress Hotel Booking ^(-3)
6. Lodgify ^(-3)
7. Booking.com Official Search Box ^(-7)
12. Airbnb ^(-3)
13. Vik Booking ^(-9)
14. Vrbo ^(-6)
17. Userguest ^(-4)

✨ Best Hotel Booking Software

Below is a more detailed list of 17 hotel booking software solutions used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Vertical Booking Lodi, Lombardy, Italy A CRS (central reservation system) solution for hotels. $99+/month	25.9%
2	Blastness Booking Engine Milan, Italy An Italian hotel reservation system. $$$	22.5%
3	Booking.com Norwalk, Connecticut, United States An online travel platform that allows users to search, compare, and book accommodations, flights, car rentals, airport taxis, and travel experiences. Free$$$	19.4%
4	SynXis Southlake, Texas, United States A comprehensive cloud-based reservations management solution used by hotels to control availability, rates, and inventory from a central platform. $$$	13%
5	MotoPress Hotel Booking Fort Lauderdale, Florida, United States A WordPress property management plugin, available in lite and pro versions.	6.9%
6	Lodgify Barcelona, Spain Property management software that allows manage all property bookings, tasks, finances and guest communications from one online centralized platform. $20+/month	5.2%
7	Booking.com Official Search Box Norwalk, Connecticut, United States A user-friendly, customisable WordPress plugin to add the Booking.com search box to your own website.	3.3%
8	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	2.9%
9	D-EDGE Paris, France An online booking platform for hotels that offers extensive customization features, geo-pricing capabilities, cross-selling and support for 35 languages. $$$	2.5%
10	Amadeus iHotelier Madrid, Spain A hotel distribution and reservation management platform for hospitality businesses that combines booking, CRM, and market intelligence tools. €6.70+	1.4%
11	Mews Amsterdam, Netherlands A cloud-native property management system for hotels, hostels, apartments, and other hospitality businesses. $$$	1%
12	Airbnb San Francisco, California, United States An online marketplace that enables users to book short-term accommodations, including homes, apartments, and hotels offered by hosts worldwide. Free$$$	0.8%
13	Vik Booking Calenzano, Florence, Italy A WordPress booking and PMS plugin for Hotels, B&B, Villas and Apartments.	0.6%
14	Vrbo Seattle, Washington, United States An online vacation rental marketplace that connects travelers with property owners offering entire homes, apartments, cabins, and other private accommodations for short-term stays. $$$	0.6%
15	SiteMinder Booking Engine Millers Point, Australia An online reservation system that allows hotels to accept direct bookings through their websites with secure payment options, automated guest notifications and third party plug-in applications. $155+/month	0.1%
16	Reservit La Penne sur Huveaune, Bouches-du-Rhône, France A French booking engine that allows hotel, restaurant, and leisure businesses to manage and market bookings for their activities.	0.1%
17	Userguest Amsterdam, Netherlands A conversion rate optimization tool for hotel websites that increases direct bookings with personalized messages and incentives. $$$	0.1%

👉 See Also

🌎 Hotel Booking in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 102,770 websites from Italy.
We currently track the presence of 23 hotel booking software solutions across the web.
Of these, 17 were detected on websites from Italy.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.