⚡ Maps in Italy

Online mapping services allow users to find places, get directions, view traffic conditions and satellite images, and access location-based features.

Italy is a Southern European country with a population of around 59 million people.

According to our research, map services are detected on 11.4% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top map services in Italy in 2026, based on market share.

The most popular is Google Maps, which dominates the market with an overwhelming 95.1% share.
It is followed by OpenStreetMap with 4% and Mapbox with 2.2%.

Google Maps 95.1%
OpenStreetMap 4%
Mapbox 2.2%
MapTiler 0.7%
ArcGIS 0.5%
Carto 0.3%
Apple Maps 0.2%
OpenTopoMap 0.1%
HERE 0.1%
Thunderforest 0.1%
Bing Maps 0.1%
Yandex Maps 0.07%
Waze 0.06%
ViaMichelin 0.06%
TomTom 0.03%

🚀 Highlights

Here is a list of the top services that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OpenStreetMap ^(-1)
3. Mapbox ^(-1)
4. MapTiler ^(-2)
6. Carto ^(-5)
7. Apple Maps ^(-3)
8. OpenTopoMap ^(-10)
9. HERE ^(-5)
10. Thunderforest ^(-9)
14. ViaMichelin ^(-8)
15. TomTom ^(-8)

✨ Best Map Services

Below is a more detailed list of 18 map services used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Google Maps Mountain View, California, United States An online mapping service from Google that provides users with satellite imagery, street maps, 3D views, real-time traffic updates, and route planning features. Free$$$	95.1%
2	OpenStreetMap Cambridge, United Kingdom A free, editable world map that is being built by volunteers largely from scratch and released with an open-content license. Free	4%
3	Mapbox Washington, DC, United States A mapping platform that enables software developers to quickly embed location-based context into their applications. Free$0.30+/user	2.2%
4	MapTiler Zug, Switzerland Provides a software platform and mapping services for creating, hosting, and integrating maps for websites, mobile apps, and other applications. Free$25+/month	0.7%
5	ArcGIS Redlands, California, United States A geographic information system platform that enables users to create, use, and share geographic information within their organization, with the community, and on the web. $100+/year	0.5%
6	Carto New York, United States A cloud-based location intelligence platform offering GIS, web mapping, data visualization, and spatial analytics. $$$	0.3%
7	Apple Maps Cupertino, California, United States A web mapping service developed by Apple Inc. Free	0.2%
8	OpenTopoMap Baiersdorf, Germany A free topographic map generated from OpenStreetMap and SRTM elevation data. Free	0.1%
9	HERE Eindhoven, Netherlands A PaaS for building, deploying, and scaling location-based applications and solutions. Free$$$	0.1%
10	Thunderforest New Malden, United Kingdom A global activity map provider that maintains a library of map styles based on OpenStreetMap data, as well as creating custom maps. Free$125+/month	0.1%
11	Bing Maps Redmond, Washington, United States A web mapping service offered by Microsoft that provides mapping and location-based services. Free	0.1%
12	Yandex Maps Moscow, Russia A mapping service developed by the Russian company Yandex. Free	0.07%
13	Waze Mountain View, California, United States A free GPS navigation service currently owned by Google. Free	0.06%
14	ViaMichelin Clermont-Ferrand, France A digital mapping and route planning tool developed by the Michelin Group.	0.06%
15	TomTom Amsterdam, Netherlands Provides maps and location solutions for the public sector, autonomous driving, fleets, logistics, and more.	0.03%
16	Azure Maps Redmond, Washington, United States A suite of geospatial mapping services that allows developers and enterprises to use up-to-date mapping data to provide geographic context to web and mobile applications. Free$$$	0.02%
17	Wikimapia Moscow, Russia A multilingual, open-content, collaborative map where anyone can create place tags and share their knowledge. Free	0.01%
18	2GIS Moscow, Russia A Russian mapping service with navigation tools for drivers and pedestrians.	0.01%

👉 See Also

🌎 Maps in other countries

Data is based on the analysis of 88,048 websites from Italy.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.