⚡ Online Mapping Services in Italy

Online mapping services allow users to find places, get directions, view traffic conditions and satellite imagery, and access a wide range of location-based features such as geocoding, routing, and points of interest.

Italy is a Southern European country with a population of around 59 million people.

According to our research, online mapping services are detected on 11.5% of websites from Italy.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top map services in Italy in 2026, based on market share.

The most popular is Google Maps, which dominates the market with an overwhelming 95% share.
It is followed by OpenStreetMap with 4% and Mapbox with 2.3%.

Google Maps 95%
OpenStreetMap 4%
Mapbox 2.3%
MapTiler 0.7%
ArcGIS 0.5%
Carto 0.3%
Apple Maps 0.2%
OpenTopoMap 0.2%
HERE 0.1%
Thunderforest 0.1%
Bing Maps 0.1%
Waze 0.08%
Yandex Maps 0.07%
ViaMichelin 0.07%
TomTom 0.03%

🚀 Highlights

Here is a list of the top services that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OpenStreetMap ^(-1)
3. Mapbox ^(-1)
4. MapTiler ^(-2)
6. Carto ^(-6)
7. Apple Maps ^(-4)
8. OpenTopoMap ^(-10)
9. HERE ^(-5)
10. Thunderforest ^(-9)
14. ViaMichelin ^(-8)
15. TomTom ^(-8)

✨ Best Map Services

Below is a more detailed list of 17 map services used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Google Maps Mountain View, California, United States An online mapping and navigation service from Google that provides users with street maps, satellite imagery, 3D views, real-time traffic data, and route planning across multiple transport modes. Free$$$	95%
2	OpenStreetMap Cambridge, United Kingdom A free, editable world map project that provides open geographic data created and maintained by a global community of contributors. Free	4%
3	Mapbox Washington, DC, United States A cloud-based mapping platform that enables developers to embed customizable maps, navigation, and location search into web, mobile, and embedded applications. Free$0.30+/user	2.3%
4	MapTiler Zug, Switzerland Provides a software platform and mapping services for creating, hosting, and integrating maps for websites, mobile apps, and other applications. Free$25+/month	0.7%
5	ArcGIS Redlands, California, United States A geographic information system platform that enables users to create, use, and share geographic information within their organization, with the community, and on the web. $100+/year	0.5%
6	Carto New York, United States A cloud-based location intelligence platform offering GIS, web mapping, data visualization, and spatial analytics. $$$	0.3%
7	Apple Maps Cupertino, California, United States A web mapping and navigation service developed by Apple Inc. that provides interactive maps, location search, and route guidance for users across supported regions. Free	0.2%
8	OpenTopoMap Baiersdorf, Germany A free topographic map generated from OpenStreetMap and SRTM elevation data. Free	0.2%
9	HERE Eindhoven, Netherlands A PaaS for building, deploying, and scaling location-based applications and solutions. Free$$$	0.1%
10	Thunderforest New Malden, United Kingdom A global activity map provider that maintains a library of map styles based on OpenStreetMap data, as well as creating custom maps. Free$125+/month	0.1%
11	Bing Maps Redmond, Washington, United States A web mapping service offered by Microsoft that provides mapping and location-based services. Free	0.1%
12	Waze Mountain View, California, United States A free GPS navigation service currently owned by Google. Free	0.08%
13	Yandex Maps Moscow, Russia A Russian web mapping and navigation service that provides maps, location search, and route planning across web and mobile platforms. Free	0.07%
14	ViaMichelin Clermont-Ferrand, France A digital mapping and route planning tool developed by the Michelin Group.	0.07%
15	TomTom Amsterdam, Netherlands Provides maps and location solutions for the public sector, autonomous driving, fleets, logistics, and more.	0.03%
16	Azure Maps Redmond, Washington, United States A suite of geospatial mapping services that allows developers and enterprises to use up-to-date mapping data to provide geographic context to web and mobile applications. Free$$$	0.02%
17	2GIS Moscow, Russia A Russian mapping service with navigation tools for drivers and pedestrians.	0.009%

👉 See Also

🌎 Maps in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,318 websites from Italy.
We currently track the presence of 29 map services across the web.
Of these, 17 were detected on websites from Italy.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.