⚡ Syndication

Content syndication allows publishers to distribute their updates in a standardized format, enabling automated content delivery, feed subscriptions, email notifications, and integration with other platforms for wider audience reach.

According to our statistics, syndication technologies are used on 37.8% of all websites.
36.9% of these sites use only one syndication technology, 62.1% use two, and 1% use three or more of them.

Statistics based on 3.5M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading syndication technologies in 2026, based on market share.

The most popular is RSS with an impressive share of 89.4%, followed by JSON Feed with 68.4% and Atom with 4.9%.

RSS 89.4%
JSON Feed 68.4%
Atom 4.9%
FeedBurner 0.7%
Follow.it 0.6%
Feedly 0.2%

You can also drill down by country:

🚀 Country Highlights

Here is a list of technologies that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Follow.it is #4 in the United Kingdom ^(-1)
Feedly is #4 in Japan ^(-2)

✨ Best Syndication Technologies

Below is a more detailed list of 6 syndication technologies we track, ranked by their market share.

Rank	Name	Market share
1	RSS An XML-based web feed format that allows users to receive automatic updates from websites such as blogs, news outlets, and podcasts in a standardized, machine-readable form.	89.4%
2	JSON Feed Seattle, Washington, United States A web syndication format that delivers website updates and published content in JSON instead of XML-based formats such as RSS and Atom.	68.4%
3	Atom Fremont, California, United States An XML-based web feed format used to syndicate content such as articles and updates, similar to RSS but defined as an IETF standard.	4.9%
4	FeedBurner Mountain View, California, United States A web feed management service from Google that enhances RSS and Atom feeds with delivery optimization, subscriber tracking, and basic analytics for publishers. Free	0.7%
5	Follow.it Balzan, Malta Both a feed reader and a feed delivery and monetization solution for publishers. Free$$$	0.6%
6	Feedly Redwood City, California, United States A web-based feed aggregator that also has "Follow on Feedly" buttons for publishers. Free$6.99+/month	0.2%

👉 See Also

Web syndication

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,511,995 websites.
We currently track the presence of 6 syndication technologies across the web.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.