⚡ Visitor Identification Software in the United Kingdom

Visitor identification software identifies the companies and individuals browsing a website before they fill out a form or initiate direct contact.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, visitor identification software is detected on 1.2% of websites from the United Kingdom.

Statistics based on 183K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top visitor identification software in the United Kingdom in 2026, based on market share.

The most popular is Leadfeeder with a share of 25.2%, followed by Lead Forensics with 22.2% and Zoho SalesIQ with 19.4%.

Leadfeeder 25.2%
Lead Forensics 22.2%
Zoho SalesIQ 19.4%
Leadinfo 10.2%
Apollo 9.6%
Clearbit 4.8%
Leadoo 3.9%
RB2B 3.6%
Instantly.ai 3%
Visitor Queue 2.4%
Whois Visiting 1.9%
Warmly 0.9%
Happierleads 0.5%
Customers.ai 0.4%
SalesViewer 0.4%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lead Forensics ^(-5)
7. Leadoo ^(-3)
10. Visitor Queue ^(-2)
11. Whois Visiting ^(-4)
13. Happierleads ^(-1)

✨ Best Visitor Identification Software

Below is a more detailed list of 16 visitor identification software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	25.2%
2	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	22.2%
3	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	19.4%
4	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	10.2%
5	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$65+/month	9.6%
6	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	4.8%
7	Leadoo Helsinki, Finland A conversion platform that uses interactive on-site engagement tools, AI-enhanced chatbots, smart forms, visual bots, and analytics to help businesses turn passive website traffic into qualified leads. Free€699+/month	3.9%
8	RB2B Austin, Texas, United States A visitor identification solution that identifies US website visitors and their LinkedIn profiles. Free$79+/month	3.6%
9	Instantly.ai Sheridan, Wyoming, United States A sales engagement and lead intelligence platform that enables businesses to find prospects, automate outreach campaigns, and manage lead interactions with an integrated AI-powered CRM. $47+/month	3%
10	Visitor Queue London, Ontario, Canada B2B lead generation and website personalization software that identified businesses visiting a website and provided sales teams with contact details and firmographic data. $39+/monthLegacy	2.4%
11	Whois Visiting Northampton, United Kingdom A qualitative data platform that identifies website visitors, nurtures prospects, and personalizes customer experiences. $69+/month	1.9%
12	Warmly Cambridge, Massachusetts, United States A revenue orchestration platform that identifies individual website visitors and automates personalized outreach to them. $10,000+/year	0.9%
13	Happierleads London, United Kingdom An AI-powered B2B website visitor identification platform that reveals the names, job titles, work emails, and company details of site visitors. $99+/month	0.5%
14	Customers.ai Boston, Massachusetts, United States A B2C visitor identification and sales outreach automation platform that identifies anonymous website visitors and routes their contact data into email, advertising, and CRM systems. $600+/month	0.4%
15	SalesViewer Bochum, Germany A sales tracking and lead generation platform that identifies anonymous website visitors and translates their visits into B2B sales and marketing signals. €99+/month	0.4%
16	LeadBoxer Amsterdam, Netherlands A lead generation platform that helps users identify, qualify and manage leads online. Free€95+/month	0.2%

👉 See Also

🌎 Visitor Identification in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 183,618 websites from the United Kingdom.
We currently track the presence of 16 visitor identification software solutions across the web.
Of these, 16 were detected on websites from the United Kingdom.
Statistics were last calculated on September 8, 2026.
For more details, see our methodology and disclaimer.