Yandex Advertising Network
Yandex, Moscow, RussiaYandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.
It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.
According to our data, Yandex Advertising Network ranks 19th among the online advertising platforms we track.
It has 1.2% of the advertising market share and is detected on 0.2% of all websites.
It is especially popular in Russia, appearing on 5.4% of all websites in the country.
- π Website
- π Links
Wikipedia (in Russian)
π Rankings and Market Share
- Advertising
- Rank: 19
- Market share: 1.2%
π Yandex Advertising Network Awards
- π₯ Most popular in Russia in the Advertising category.
- π₯ Third most popular in Belarus in the Advertising category.
- π₯ Third most popular in Kazakhstan in the Advertising category.
- β 8th most popular in Ukraine in the Advertising category.
β‘ Sites Using Yandex Advertising Network
We have data on 7,445 websites that use Yandex Advertising Network technology. Here is a list of some of the top ranked ones.
The highest rated site using Yandex Advertising Network is mail.ru.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #119 | Russia | Russian | |
| 2 |  vk.ru |
#154 | Russia | English |
| 3 | yandex.com |
#256 | Russia | English |
| 4 |  ok.ru |
#269 | Russia | English |
| 5 | #782 | Russia | English | |
| 6 | #836 | Russia | Russian | |
| 7 | #923 | Russia | Russian | |
| 8 | #955 | Russia | Russian | |
| 9 |  vkvideo.ru |
#1,180 | Russia | Russian |
| 10 | #1,741 | Russia | Russian | |
| 11 | #1,869 | Belarus | Russian | |
| 12 | #1,941 | Turkey | Turkish | |
| 13 | liveinternet.ru | #2,083 | Russia | Russian |
| 14 | #2,319 | Uzbekistan | Russian | |
| 15 | #2,784 | Uzbekistan | Russian | |
| 16 | #2,869 | Russia | Bulgarian | |
| 17 | #3,047 | Russia | Russian | |
| 18 | #3,256 | Russia | Russian | |
| 19 | #3,802 | Singapore | English | |
| 20 | #3,933 | Kazakhstan | Russian |
π Usage Statistics
Most of the sites that use Yandex Advertising Network:
- are located in Russia
- have content in Russian
- use the .ru domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Yandex Advertising Network are from Russia.
- Russia 87.1%
- Belarus 2.5%
- Kazakhstan 1.6%
- Netherlands 1.3%
- Ukraine 1%
- Uzbekistan 0.6%
- United States 0.5%
- Estonia 0.4%
- Germany 0.3%
- Other 4.7%
Most Yandex Advertising Network users speak Russian or English.
- Russian 92.4%
- English 3.9%
- Spanish 0.5%
- German 0.4%
- Turkish 0.3%
- Uzbek 0.2%
- Kazakh 0.2%
- Hebrew 0.2%
- Bulgarian 0.2%
- Other 1.7%
Yandex Advertising Network technology is especially popular on .ru and .com top-level domains.
- .ru 68.7%
- .com 9.6%
- .net 2.7%
- .by 1.9%
- .info 1.9%
- .org 1.6%
- .su 1.6%
- .kz 1.4%
- .ΡΡ 0.8%
- Other 9.8%
The primary market segments for websites utilizing Yandex Advertising Network include blogs and wiki, marketing and merchandising, and general news.
- Blogs/Wiki 11.5%
- Marketing/Merchandising 10.1%
- General News 8%
- Entertainment 6.5%
- Business 6.1%
- Education/Reference 5.5%
- Recreation/Hobbies 4.7%
- Forum/Bulletin Boards 4.2%
- Games 4.1%
- Other 39.3%
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π¬ Frequently Asked Questions
What is the company behind Yandex Advertising Network?
Yandex Advertising Network is owned by Yandex LLC, headquartered in Moscow, Russia.
Which country uses Yandex Advertising Network the most?
The majority of Yandex Advertising Network users are from Russia.
Who uses Yandex Advertising Network?
According to our data, Yandex Advertising Network is used on thousands of sites, including such established ones as mail.ru,
vk.ru, and yandex.com.
How does Yandex Advertising Network stack up against the competition?
Yandex Advertising Network is a fairly popular advertising technology, ranking ahead of 183 other online advertising platforms we track.
π See Also
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.