🆚 Microsoft Advertising vs. Yandex Advertising Network

📈 Microsoft Advertising is much more popular than Yandex Advertising Network.
🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
🌍 Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.

Statistics based on 3.5M+ analyzed websites. About this data

Microsoft Advertising

Yandex Advertising Network

Type

Advertising technology

About

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Yandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.

Headquarters

Redmond, Washington, United States

Moscow, Russia

Website

about.ads.microsoft.com

partner.yandex.com

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 6 times more popular than Yandex Advertising Network.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.

United States

Russia

United Kingdom

Germany

France

Netherlands

Australia

Canada

Spain

Italy

Awards

🥉 Third most popular in the United States in the Advertising category.
🥉 Third most popular in China in the Advertising category.
⭐ 4th most popular in the United Kingdom in the Advertising category.
⭐ 4th most popular in Germany in the Advertising category.
⭐ 4th most popular in the Netherlands in the Advertising category.

🥇 Most popular in Russia in the Advertising category.
🥉 Third most popular in Belarus in the Advertising category.
🥉 Third most popular in Kazakhstan in the Advertising category.
🥉 Third most popular in Uzbekistan in the Advertising category.
⭐ 8th most popular in Estonia in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising is more popular among sites focused on online shopping, business, and marketing and merchandising, while Yandex Advertising Network is more commonly used on blogs and wiki, public information, and recreation and hobbies sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Blogs/Wiki

General News

Travel

Internet Services

Education/Reference

Health

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#48

Name

Rank

#123

#195

#295

#567

#591