⚡ Advertising in Hong Kong

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our research, online advertising platforms are detected on 10.6% of websites from Hong Kong.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Hong Kong in 2026, based on market share.

The most popular is Google Ads, which dominates the market with a substantial 55.2% share.
It is followed by Google AdSense with 27.5% and Microsoft Advertising with 11%.

Google Ads 55.2%
Google AdSense 27.5%
Microsoft Advertising 11%
LinkedIn Ads 8.1%
Google Ad Manager 7.2%
Google AdSense for Platforms 4.7%
Google Marketing Platform 3.4%
Yahoo Advertising 2.7%
Criteo 2.6%
The Trade Desk 2.1%
Google AdSense for Domains 2.1%
Taboola 2%
Adobe Advertising 1.8%
Magnite 1.2%
Quantcast 1.1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Advertising ^(-2)
5. Google Ad Manager ^(-1)
7. Google Marketing Platform ^(-3)
8. Yahoo Advertising ^(-27)
10. The Trade Desk ^(-5)
12. Taboola ^(-2)
14. Magnite ^(-8)
18. OpenX ^(-10)
20. Prebid.js ^(-46)
21. Google Interactive Media Ads ^(-24)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 103 online advertising platforms used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	55.2%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	27.5%
3	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	11%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	8.1%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.2%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	4.7%
7	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	3.4%
8	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	2.7%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.6%
10	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	2.1%
11	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.1%
12	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2%
13	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.8%
14	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.2%
15	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.1%
16	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.1%
17	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.1%
18	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1%
19	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	0.9%
20	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	0.9%
21	Google Interactive Media Ads Mountain View, California, United States Google Interactive Media Ads enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.9%
22	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.8%
23	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.	0.7%
24	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	0.6%
25	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.5%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,343 websites from Hong Kong.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 103 were detected on websites from Hong Kong.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.