⚡ Advertising in Hong Kong

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our research, online advertising platforms are detected on 7.9% of websites from Hong Kong.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Hong Kong in 2026, based on market share.

The most popular is Google Ads with an impressive share of 45.8%, followed by Google AdSense with 33.7% and Google Ad Manager with 8.8%.

Google Ads 45.8%
Google AdSense 33.7%
Google Ad Manager 8.8%
Microsoft Advertising 8%
LinkedIn Ads 7.9%
Google AdSense for Domains 5.3%
Google AdSense for Platforms 4.8%
Google Marketing Platform 3.1%
Yahoo Advertising 3%
Criteo 2.2%
The Trade Desk 2.1%
Taboola 1.8%
Adobe Advertising 1.7%
Ezoic 1.5%
Magnite 1.3%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google Ad Manager ^(-4)
4. Microsoft Advertising ^(-2)
8. Google Marketing Platform ^(-4)
9. Yahoo Advertising ^(-23)
11. The Trade Desk ^(-5)
12. Taboola ^(-1)
13. Adobe Advertising ^(-1)
15. Magnite ^(-6)
19. Prebid.js ^(-43)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 98 online advertising platforms used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	45.8%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	33.7%
3	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	8.8%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	8%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	7.9%
6	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	5.3%
7	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	4.8%
8	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	3.1%
9	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	3%
10	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.2%
11	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	2.1%
12	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.8%
13	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.7%
14	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.5%
15	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.3%
16	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.3%
17	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.3%
18	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.2%
19	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	1.1%
20	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.1%
21	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.8%
22	Index Exchange Toronto, Ontario, Canada A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.	0.8%
23	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.8%
24	BidSwitch Paris, France Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.	0.7%
25	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,179 websites from Hong Kong.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 98 were detected on websites from Hong Kong.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.