Amazon Advertising
Amazon, Seattle, Washington, United StatesAmazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.
According to our data, Amazon Advertising is the 10th most popular advertising technology on the web.
It has 2.4% of the advertising market share and is detected on 0.4% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Amazon Marketing Services
📊 Rankings and Market Share
- Advertising
- Rank: 10
- Market share: 2.4%
🏆 Amazon Advertising Awards
- ⭐ 7th most popular in Indonesia in the Advertising category.
- ⭐ 7th most popular in Mexico in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 9th most popular in Canada in the Advertising category.
- ⭐ 10th most popular in the United Kingdom in the Advertising category.
- ⭐ 10th most popular in India in the Advertising category.
⚡ Sites Using Amazon Advertising
We have data on 12,137 websites that use Amazon Advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Amazon Advertising is 
pinterest.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | pinterest.com |
#15 | English | |
| 2 |  nytimes.com |
#50 | United States | English |
| 3 | #56 | American English | ||
| 4 | #61 | United States | American English | |
| 5 | #67 | United States | English | |
| 6 |  tumblr.com |
#78 | United States | American English |
| 7 |  amazon.co.uk |
#96 | United Kingdom | British English |
| 8 |  usatoday.com |
#113 | American English | |
| 9 | #114 | American English | ||
| 10 |  uber.com |
#117 | United States | English |
| 11 |  amazon.de |
#122 | Germany | British English |
| 12 | #131 | Poland | Polish | |
| 13 | #134 | United States | English | |
| 14 | #140 | United States | American English | |
| 15 | #158 | India | English | |
| 16 | #169 | United States | English | |
| 17 | #201 | United States | English | |
| 18 | #217 | United States | English | |
| 19 | #230 | India | English | |
| 20 | #231 | United Kingdom | American English |
📈 Usage Statistics
Most of the sites that use Amazon Advertising:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Amazon Advertising are from the United States, the United Kingdom, and Japan.
- United States 44.8%
- United Kingdom 10%
- Japan 7.9%
- Germany 4.6%
- Canada 4.2%
- Turkey 3.4%
- Spain 3%
- France 2.4%
- Italy 2%
- Other 17.7%
Most Amazon Advertising users speak English, Japanese, or Spanish.
- English 75.7%
- Japanese 5.3%
- Spanish 4%
- German 2.8%
- Turkish 2.3%
- French 1.7%
- Indonesian 1.7%
- Italian 1.5%
- Portuguese 1.4%
- Other 3.6%
Amazon Advertising technology is especially popular on .com top-level domains.
- .com 72.4%
- .net 3.5%
- .co.uk 3.1%
- .org 2.8%
- .de 2.1%
- .jp 1.5%
- .it 1.1%
- .ca 1%
- .com.br 0.8%
- Other 11.7%
The primary market segments for websites utilizing Amazon Advertising include general news, blogs and wiki, and entertainment.
- General News 20.9%
- Blogs/Wiki 15.5%
- Entertainment 8.7%
- Sports 6.5%
- Marketing/Merchandising 5.9%
- Business 4.3%
- Online Shopping 4%
- Recreation/Hobbies 2.8%
- Education/Reference 2.4%
- Other 29%
🕵️ Similar Technologies
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What is the company behind Amazon Advertising?
Amazon Advertising is owned by Amazon.com, Inc., headquartered in Seattle, Washington, United States.
Which country uses Amazon Advertising the most?
The majority of Amazon Advertising users are from the United States.
Who uses Amazon Advertising?
According to our data, Amazon Advertising is used on thousands of sites, including such established ones as pinterest.com, nytimes.com, and theverge.com.
Do academic institutions use Amazon Advertising?
Yes. In total, we know of 14 academic websites in the United States that use Amazon Advertising.
How does Amazon Advertising stack up against the competition?
Amazon Advertising is a very popular advertising technology, second only to 9 other online advertising platforms we track.
What are the alternatives to Amazon Advertising?
Alternatives and possible competitors to Amazon Advertising may include 
Google AdSense, 
Microsoft Advertising, and 
Google Ad Manager.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.