🆚 Amazon Advertising vs. Taboola
- 📈 Amazon Advertising is noticeably more popular than Taboola.
- 🌎 Amazon Advertising is more popular in the United States, the United Kingdom, and Japan.
- 🌍 Taboola is more popular in Germany, France, and Turkey.
Statistics based on 3.5M+ analyzed websites. About this data
Amazon AdvertisingType
Advertising technology
Advertising technology
About
Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, 
Twitch, and other sites.
Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.
Headquarters
Seattle, Washington, United States
New York, United States
Pricing
Revenue share50%-70%
Categories
Advertising › Rank #10
Advertising › Rank #13
Popularity
Determined by the number of sites using each technology.
Amazon Advertising technology is 1.4 times more popular than Taboola.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Amazon Advertising is more popular in the United States, the United Kingdom, and Japan, while Taboola is more popular in Germany, France, and Turkey.
United States
United Kingdom
Germany
Japan
France
Turkey
India
Spain
Canada
Italy
Awards
- ⭐ 7th most popular in Indonesia in the Advertising category.
- ⭐ 7th most popular in Mexico in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 9th most popular in Canada in the Advertising category.
- ⭐ 5th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in Israel in the Advertising category.
- ⭐ 7th most popular in Thailand in the Advertising category.
- ⭐ 7th most popular in Colombia in the Advertising category.
- ⭐ 8th most popular in India in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Amazon Advertising is more popular among sites focused on general news, blogs and wiki, and entertainment, while Taboola is more commonly used on online shopping, business, and finance and banking sites.
General News
Blogs/Wiki
Entertainment
Online Shopping
Marketing/Merchandising
Business
Sports
Finance/Banking
Travel
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Microsoft Advertising
Google Ad Manager
Ezoic
Criteo
AdRoll
Yahoo Advertising
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.