🆚 Google AdSense vs. Amazon Advertising
- 📈 Google AdSense is much more popular than Amazon Advertising.
- 🌍 Google AdSense is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Google AdSense
Amazon AdvertisingType
Advertising technology
Advertising technology
About
Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.
It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.
Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.
Headquarters
Mountain View, California, United States
Seattle, Washington, United States
Pricing
Revenue share80%
Categories
Advertising › Rank #1
Advertising › Rank #10
Popularity
Determined by the number of sites using each technology.
Google AdSense advertising technology is 15 times more popular than Amazon Advertising.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google AdSense is more popular than Amazon Advertising in all countries.
United States
Japan
United Kingdom
Germany
France
India
Brazil
Spain
Italy
Russia
Awards
- 🥇 Most popular in Japan in the Advertising category.
- 🥇 Most popular in France in the Advertising category.
- 🥇 Most popular in India in the Advertising category.
- 🥇 Most popular in Brazil in the Advertising category.
- 🥇 Most popular in Spain in the Advertising category.
- ⭐ 7th most popular in Indonesia in the Advertising category.
- ⭐ 7th most popular in Mexico in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 8th most popular in Japan in the Advertising category.
- ⭐ 9th most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google AdSense is more popular among sites focused on blogs and wiki, general news, and business, while Amazon Advertising is more commonly used on marketing and merchandising sites.
Blogs/Wiki
General News
Business
Entertainment
Education/Reference
Online Shopping
Internet Services
Sports
Travel
Public Information
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Ezoic
Mediavine
Raptive
Microsoft Advertising
Google Ad Manager
Criteo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.