⚡ Advertising in Indonesia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, online advertising platforms are detected on 16.9% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Indonesia in 2026, based on market share.

The most popular is Google AdSense, which dominates the market with a substantial 56% share.
It is followed by Google AdSense for Platforms with 24.7% and Google Ads with 21.5%.

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google AdSense ^(-1)
2. Google AdSense for Platforms ^(-2)
4. Microsoft Advertising ^(-1)
5. Google Ad Manager ^(-1)
6. MGID ^(-31)
7. Criteo ^(-2)
8. Amazon Advertising ^(-2)
9. RTB House ^(-21)
11. The Trade Desk ^(-5)
13. Revive Adserver ^(-20)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 112 online advertising platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	56%
2	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	24.7%
3	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	21.5%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	9.7%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.9%
6	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	5.3%
7	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	4.3%
8	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	3%
9	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	2%
10	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	2%
11	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1.8%
12	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1.4%
13	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.3%
14	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.2%
15	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.1%
16	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.9%
17	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	0.9%
18	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.6%
19	Monetag Limassol, Cyprus A platform for monetizing desktop, mobile web and Telegram Mini App audiences, remnant ad inventory and social traffic.	0.5%
20	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.5%
21	Google Interactive Media Ads Mountain View, California, United States Google Interactive Media Ads enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.4%
22	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.4%
23	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.4%
24	Propeller Ads Limassol, Cyprus A technology-driven, multi-source advertising platform with push, interstitial and popunder ads.	0.4%
25	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,540 websites from Indonesia.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 112 were detected on websites from Indonesia.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.