LinkedIn Ads

LinkedIn, Mountain View, California, United States

LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.

According to our data, LinkedIn Ads is the third most popular advertising technology on the web.
It has 8.7% of the advertising market share and is detected on 1.3% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 LinkedIn Ads Awards

⚡ Sites Using LinkedIn Ads

We have data on 46,773 websites that use LinkedIn Ads advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using LinkedIn Ads is linkedin.com.

#WebsiteRankCountryLanguage
1 linkedin.com #9 United States English
2 pinterest.com #15 English
3 cloudflare.com #20 United States English
4 uber.com #117 United States English
5 notion.com #186 United States American English
6 wise.com #231 United Kingdom American English
7 hubspot.com #289 United States English
8 costco.com #333 American English
9 sagepub.com #342 United Kingdom English
10 semrush.com #378 United States English
11 olx.pl #406 Poland Polish
12 mdpi.com #425 English
13 ixl.com #484 American English
14 kohls.com #504 United States English
15 remove.bg #512 Bulgaria English
16 player.vimeo.com United States English
17 sportradar.com #590 United States American English
18 aajtak.in #601 India Hindi
19 nykaa.com #609 English
20 americanexpress.com #988 American English

📈 Usage Statistics

Most of the sites that use LinkedIn Ads:

Most of the sites using LinkedIn Ads are from the United States, the United Kingdom, and Germany.

  • United States 28.1%
  • United Kingdom 11.2%
  • Germany 6.1%
  • Netherlands 5.1%
  • Australia 4.2%
  • France 4%
  • Italy 3.3%
  • Canada 2.9%
  • India 2.8%
  • Other 32.3%

Most LinkedIn Ads users speak English, German, or Spanish.

  • English 71%
  • German 4.8%
  • Spanish 4%
  • Dutch 3.5%
  • French 3.5%
  • Italian 2.4%
  • Portuguese 2.2%
  • Polish 1.1%
  • Danish 1%
  • Other 6.5%

LinkedIn Ads advertising technology is especially popular on .com top-level domains.

  • .com 52.6%
  • .org 4%
  • .co.uk 3.8%
  • .nl 2.7%
  • .de 2.7%
  • .com.au 2.3%
  • .it 1.8%
  • .fr 1.5%
  • .ca 1.3%
  • Other 27.3%

The primary market segments for websites utilizing LinkedIn Ads include business, online shopping, and marketing and merchandising.

  • Business 34.5%
  • Online Shopping 11.6%
  • Marketing/Merchandising 8.3%
  • Internet Services 7%
  • Software/Hardware 5.7%
  • Education/Reference 4.9%
  • Finance/Banking 4.5%
  • Health 3.3%
  • Real Estate 2.2%
  • Other 18%

🕵️ Similar Technologies

These are some of the best LinkedIn Ads alternatives.

RankName
1
Google AdSense
Mountain View, California, United States

An advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

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2
Google Ads
Mountain View, California, United States

A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.
6
Microsoft Advertising
Redmond, Washington, United States

A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
7
Google Ad Manager
Mountain View, California, United States

An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
131
Click.ru
Moscow, Russia

A Russian online advertising platform and marketing ecosystem that helps businesses launch and manage contextual and targeted ad campaigns across networks such as Yandex Direct, Google Ads, VK, myTarget, and Telegram Ads.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind LinkedIn Ads?

LinkedIn Ads is owned by LinkedIn Corporation, headquartered in Mountain View, California, United States.

Which country uses LinkedIn Ads the most?

The majority of LinkedIn Ads users are from the United States.

Who uses LinkedIn Ads?

According to our data, LinkedIn Ads is used on thousands of sites, including such established ones as linkedin.com, pinterest.com, and cloudflare.com.

Is LinkedIn Ads used on government websites?

In total, we found LinkedIn Ads on 22 government sites in the United States.

Do academic institutions use LinkedIn Ads?

Yes, quite a few! Overall, we know of 189 academic websites in the United States that use LinkedIn Ads.

How does LinkedIn Ads compare to the competition?

LinkedIn Ads is one of the most popular online advertising platforms, second only to Google AdSense and Google Ads.

What are the alternatives to LinkedIn Ads?

Alternatives and possible competitors to LinkedIn Ads may include Google Ads, Click.ru, and Google AdSense.

👉 See Also

🗃️ About This Data