⚡ Advertising in Denmark

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Denmark is a Northern European country with a population of over 5.9 million people.

According to our research, online advertising platforms are detected on 10.9% of websites from Denmark.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Denmark in 2026, based on market share.

The most popular is Google Ads with an impressive share of 36.5%, followed by Google AdSense with 30.5% and LinkedIn Ads with 22.6%.

Google Ads 36.5%
Google AdSense 30.5%
LinkedIn Ads 22.6%
Microsoft Advertising 11%
Google Ad Manager 7.8%
Ezoic 7.5%
Google AdSense for Platforms 6.6%
Adobe Advertising 6.4%
Adform 5.2%
Criteo 2.7%
Taboola 2%
Google Marketing Platform 1.7%
Microsoft Invest 1.4%
InMobi 1.3%
Kelkoo Group 1.3%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. LinkedIn Ads ^(-1)
4. Microsoft Advertising ^(-2)
5. Google Ad Manager ^(-2)
6. Ezoic ^(-2)
8. Adobe Advertising ^(-6)
9. Adform ^(-19)
11. Taboola ^(-2)
13. Microsoft Invest ^(-2)
14. InMobi ^(-10)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 97 online advertising platforms used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	36.5%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	30.5%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	22.6%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	11%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.8%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	7.5%
7	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	6.6%
8	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	6.4%
9	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	5.2%
10	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.7%
11	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2%
12	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1.7%
13	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.4%
14	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	1.3%
15	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	1.3%
16	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.3%
17	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.2%
18	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.1%
19	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	1%
20	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.9%
21	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.7%
22	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.7%
23	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.6%
24	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.6%
25	Teads New York, United States A global omnichannel ad monetization platform.	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,863 websites from Denmark.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 97 were detected on websites from Denmark.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.