The Trade Desk

The Trade Desk, Ventura, California, United States

The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.

It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.

The platform also features privacy-focused cookieless targeting using Unified ID 2.0, direct publisher access through OpenPath, thousands of audience segments, and detailed measurement.

According to our data, The Trade Desk ranks 16th among the online advertising platforms we track.
It has 1.4% of the advertising market share and is detected on 0.2% of all websites.

Statistics based on 3.5M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 The Trade Desk Awards

⚡ Sites Using The Trade Desk

We have data on 7,797 websites that use The Trade Desk advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using The Trade Desk is cloudflare.com.

#WebsiteRankCountryLanguage
1 cloudflare.com #20 United States English
2 paypal.com #45 United States American English
3 washingtonpost.com #104 English
4 usatoday.com #113 American English
5 uber.com #117 United States English
6 yelp.com #148 United States English
7 tripadvisor.com #156 United Kingdom American English
8 walmart.com #162 American English
9 wise.com #231 United Kingdom American English
10 newsweek.com #251 United States English
11 accuweather.com #318 United States American English
12 sagepub.com #342 United States English
13 ixl.com #484 American English
14 nesine.com #662 Turkey Turkish
15 leroymerlin.fr #694 France French
16 americanexpress.com #988 American English
17 garmin.com #991 United States American English
18 wetransfer.com #995 Netherlands English
19 sky.com #1,053 United Kingdom British English
20 webex.com #1,182 United States English

📈 Usage Statistics

Most of the sites that use The Trade Desk:

Most of the sites using The Trade Desk are from the United States and Germany.

  • United States 57.8%
  • Germany 5%
  • Australia 4.8%
  • United Kingdom 4.8%
  • Canada 3.6%
  • France 2.3%
  • Spain 1.5%
  • Japan 1.4%
  • Indonesia 1.1%
  • Other 17.7%

Most The Trade Desk users speak English or German.

  • English 82.6%
  • German 3.8%
  • Spanish 2.2%
  • French 2.1%
  • Japanese 1%
  • Chinese 1%
  • Italian 0.9%
  • Portuguese 0.8%
  • Indonesian 0.8%
  • Other 4.8%

The Trade Desk advertising technology is especially popular on .com and .org top-level domains.

  • .com 59.6%
  • .org 9.5%
  • .com.au 2.9%
  • .de 2.6%
  • .edu 2%
  • .ca 2%
  • .co.uk 1.6%
  • .net 1.1%
  • .fr 1.1%
  • Other 17.6%

The primary market segments for websites utilizing The Trade Desk include business, marketing and merchandising, and online shopping.

  • Business 17.5%
  • Marketing/Merchandising 11.7%
  • Online Shopping 8.5%
  • Health 6.4%
  • Finance/Banking 5.9%
  • Education/Reference 5.8%
  • Travel 5.1%
  • General News 4%
  • Entertainment 3.9%
  • Other 31.2%

🕵️ Similar Technologies

These are some of the best The Trade Desk alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.
17
AdRoll
San Francisco, California, United States

A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.

$36+/month
22
Simpli.fi
Fort Worth, Texas, United States

A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising.

$10,000+/month
50
Nexxen
New York, United States

A flexible, video-first, unified demand-side and sell-side advertising platform.
70
MediaMath
New York, United States

An omnichannel demand-side platform that offers a rich set of capabilities for marketers to manage and execute their campaigns.

🆚 Compare Alternatives

Compare The Trade Desk to…

💬 Frequently Asked Questions

What is the company behind The Trade Desk?

The Trade Desk is owned by The Trade Desk, Inc., headquartered in Ventura, California, United States.

Which country uses The Trade Desk the most?

The majority of The Trade Desk users are from the United States.

Who uses The Trade Desk?

According to our data, The Trade Desk is used on thousands of sites, including such established ones as cloudflare.com, paypal.com, and washingtonpost.com.

Is The Trade Desk used on government websites?

Overall, we found The Trade Desk on 25 government sites in the United States.

Do academic institutions use The Trade Desk?

Yes, quite a few! In total, we know of 157 academic websites in the United States that use The Trade Desk.

How does The Trade Desk stack up against its competitors?

The Trade Desk is a fairly popular advertising technology, ranking ahead of 182 other online advertising platforms we track.

What are the alternatives to The Trade Desk?

Alternatives and possible competitors to The Trade Desk may include Criteo, AdRoll, and Simpli.fi.

👉 See Also

🗃️ About This Data