⚡ Advertising in Singapore

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our research, online advertising platforms are detected on 16.5% of websites from Singapore.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Singapore in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 45.7%, followed by Google Ads with 38.2% and LinkedIn Ads with 13.3%.

Google AdSense 45.7%
Google Ads 38.2%
LinkedIn Ads 13.3%
Google AdSense for Platforms 10%
Google Ad Manager 4.8%
Microsoft Advertising 4.3%
Google Marketing Platform 4%
Adobe Advertising 2.7%
Ezoic 2.1%
Outbrain 1.8%
The Trade Desk 1.7%
Epsilon 1.6%
Taboola 1.6%
Quantcast 1.5%
Criteo 1.5%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn Ads ^(-1)
4. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-2)
7. Google Marketing Platform ^(-5)
8. Adobe Advertising ^(-6)
10. Outbrain ^(-12)
11. The Trade Desk ^(-5)
12. Epsilon ^(-48)
20. MGID ^(-19)
21. Revive Adserver ^(-13)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 101 online advertising platforms used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	45.7%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	38.2%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	13.3%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	10%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	4.8%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.3%
7	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	4%
8	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.7%
9	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.1%
10	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	1.8%
11	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1.7%
12	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.6%
13	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.6%
14	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.5%
15	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.5%
16	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.3%
17	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.3%
18	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.2%
19	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1%
20	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.9%
21	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.8%
22	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.8%
23	Teads New York, United States A global omnichannel ad monetization platform.	0.8%
24	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.7%
25	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,979 websites from Singapore.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 101 were detected on websites from Singapore.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.