⚡ Advertising in China

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

China is an East Asian country with a population of around 1.4 billion people.

According to our research, online advertising platforms are detected on 5.7% of websites from China.

Statistics based on 64K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in China in 2026, based on market share.

The most popular is Google Ads with an impressive share of 45.6%, followed by Google AdSense with 38.2% and Microsoft Advertising with 9.4%.

Google Ads 45.6%
Google AdSense 38.2%
Microsoft Advertising 9.4%
LinkedIn Ads 5.9%
Google AdSense for Platforms 4%
Google Ad Manager 3.6%
Google AdSense for Domains 2.2%
Criteo 2%
Yahoo Advertising 1.7%
Ezoic 1.4%
Taboola 1.4%
The Trade Desk 0.8%
Amazon Advertising 0.7%
Juicy Ads 0.7%
Google Marketing Platform 0.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Advertising ^(-2)
7. Google AdSense for Domains ^(-1)
8. Criteo ^(-1)
9. Yahoo Advertising ^(-26)
11. Taboola ^(-3)
12. The Trade Desk ^(-3)
14. Juicy Ads ^(-69)
16. ExoClick ^(-39)
20. Demandbase ^(-44)
21. Revive Adserver ^(-11)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 113 online advertising platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	45.6%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	38.2%
3	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	9.4%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	5.9%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	4%
6	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	3.6%
7	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.2%
8	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2%
9	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	1.7%
10	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.4%
11	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.4%
12	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.8%
13	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.7%
14	Juicy Ads Regina, Saskatchewan, Canada An adult advertising network that connects publishers and advertisers in the adult entertainment industry.	0.7%
15	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.7%
16	ExoClick Barcelona, Spain A global online advertising network that specializes in adult traffic.	0.6%
17	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	0.6%
18	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.6%
19	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.6%
20	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.5%
21	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.4%
22	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.4%
23	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.3%
24	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.3%
25	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.3%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 64,974 websites from China.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 113 were detected on websites from China.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.