⚡ Advertising in China

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

China is an East Asian country with a population of around 1.4 billion people.

According to our research, online advertising platforms are detected on 3.5% of websites from China.

Statistics based on 83K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in China in 2026, based on market share.

The most popular is Google Ads with an impressive share of 41.8%, followed by Google AdSense with 38% and Microsoft Advertising with 10.1%.

Google Ads 41.8%
Google AdSense 38%
Microsoft Advertising 10.1%
Google AdSense for Domains 8.3%
LinkedIn Ads 6.1%
Google AdSense for Platforms 2.9%
Google Ad Manager 2.4%
Criteo 1.5%
Ezoic 1.4%
Taboola 1.2%
The Trade Desk 1%
Google Marketing Platform 0.8%
Microsoft Invest 0.8%
Adobe Advertising 0.8%
Outbrain 0.6%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Microsoft Advertising ^(-3)
8. Criteo ^(-1)
10. Taboola ^(-3)
11. The Trade Desk ^(-5)
13. Microsoft Invest ^(-2)
15. Outbrain ^(-7)
17. Demandbase ^(-55)
19. Blockthrough ^(-1)
20. RTB House ^(-11)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 108 online advertising platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	41.8%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	38%
3	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	10.1%
4	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	8.3%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	6.1%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	2.9%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	2.4%
8	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.5%
9	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.4%
10	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.2%
11	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1%
12	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.8%
13	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.8%
14	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.8%
15	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.6%
16	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.5%
17	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.5%
18	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.5%
19	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.5%
20	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.5%
21	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	0.5%
22	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.5%
23	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.5%
24	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	0.4%
25	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.3%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 83,408 websites from China.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 108 were detected on websites from China.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.