Demandbase
Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.
It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.
According to our data, Demandbase is the 10th most popular identity resolution software on the web.
It has 3.8% of the identity resolution market share and is present on 0.03% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Identity Resolution
- Rank: 10
- Market share: 3.8%
- Lead Generation
- Rank: 22
- Market share: 1.8%
- Advertising
- Rank: 71
- Market share: 0.2%
- Marketing Attribution
- Rank: 8
- Market share: 4.8%
🏆 Demandbase Awards
- ⭐ 5th most popular in the United Kingdom in the Marketing Attribution category.
- ⭐ 6th most popular in the United States in the Marketing Attribution category.
- ⭐ 7th most popular in Germany in the Marketing Attribution category.
- ⭐ 8th most popular in the United States in the Identity Resolution category.
- ⭐ 8th most popular in the United Kingdom in the Identity Resolution category.
- ⭐ 8th most popular in Germany in the Identity Resolution category.
- 🔥 11st most popular in Germany in the Lead Generation category.
- 🔥 16th most popular in the United States in the Lead Generation category.
- ⬆️ 22nd most popular in the United Kingdom in the Lead Generation category.
- ⬆️ 45th most popular in the United States in the Advertising category.
⚡ Sites Using Demandbase
We have data on 1,082 websites that use the Demandbase identity resolution software. Here is a list of some of the top ranked ones.
The highest rated site using Demandbase is 
cloudflare.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | cloudflare.com |
#20 | United States | English |
| 2 |  paypal.com |
#45 | United States | American English |
| 3 |  uber.com |
#117 | United States | English |
| 4 |  trello.com |
#145 | Australia | English |
| 5 |  salesforce.com |
#151 | United States | English |
| 6 |  atlassian.com |
#165 | United States | English |
| 7 |  bitbucket.org |
#363 | United States | English |
| 8 |  sap.com |
#455 | Germany | English |
| 9 | #590 | United Kingdom | British English | |
| 10 | #1,104 | English | ||
| 11 |  postman.com |
#1,304 | United States | English |
| 12 | #1,333 | United States | American English | |
| 13 | #1,334 | American English | ||
| 14 | #1,344 | Morocco | English | |
| 15 |  cloudinary.com |
#1,359 | United States | English |
| 16 | #1,556 | United States | American English | |
| 17 | #1,574 | United States | English | |
| 18 | #1,787 | English | ||
| 19 | #2,002 | Netherlands | American English | |
| 20 | #2,020 | France | English |
📈 Usage Statistics
Most of the sites that use Demandbase:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Demandbase are from the United States, the United Kingdom, and Germany.
- United States 54.4%
- United Kingdom 9.6%
- Germany 7.3%
- Canada 2.8%
- Netherlands 2.5%
- Australia 2.3%
- France 2.3%
- China 1.9%
- Italy 1.4%
- Other 15.5%
Most Demandbase users speak English or German.
- English 84.3%
- German 4.6%
- Spanish 1.9%
- Chinese 1.6%
- Dutch 1.3%
- French 1.2%
- Italian 0.9%
- Portuguese 0.7%
- Swedish 0.5%
- Other 3%
The Demandbase identity resolution software is especially popular on .com top-level domains.
- .com 72%
- .de 3.4%
- .co.uk 2.1%
- .org 1.6%
- .net 1.3%
- .com.au 1.3%
- .ca 1.2%
- .io 1.2%
- .nl 1%
- Other 14.9%
The primary market segments for websites utilizing Demandbase include business, software and hardware, and finance and banking.
- Business 42.4%
- Software/Hardware 17.1%
- Finance/Banking 6.4%
- Internet Services 5.9%
- Online Shopping 5.9%
- Health 4.4%
- Marketing/Merchandising 4%
- Education/Reference 3.4%
- Blogs/Wiki 1.2%
- Other 9.3%
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Leadfeeder💬 Frequently Asked Questions
Where is Demandbase's headquarters?
Demandbase is located in San Francisco, California, United States.
Which country uses Demandbase the most?
The majority of Demandbase users are from the United States.
Who uses Demandbase?
According to our data, Demandbase is used on over a thousand sites, including such established ones as cloudflare.com, paypal.com, and uber.com.
Do academic institutions use Demandbase?
Yes. In total, we know of 7 academic websites in the United States that use Demandbase.
How does Demandbase stack up against its competitors?
Demandbase is a moderately popular identity resolution software solution, ranking ahead of 24 other identity resolution software we track.
What are the alternatives to Demandbase?
Alternatives and possible competitors to Demandbase may include 
ZoomInfo WebSights, 
6sense, and DemandScience.
👉 See Also
- ✨ Related technologies
HubSpot CRM
LinkedIn
Marketo Engage🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.