🆚 Demandbase vs. Triple Whale

📈 Triple Whale is much more popular than Demandbase.
🌎 Triple Whale is more popular in the United States, the United Kingdom, and Germany.
🌍 Demandbase is more popular in China, Russia, and Taiwan.

Statistics based on 3.5M+ analyzed websites. About this data

Demandbase

Triple Whale

Type

Identity resolution software

Marketing attribution platform

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Triple Whale is a cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data.

It provides attribution modeling, profit and revenue tracking, customer segmentation, creative performance analysis, forecasting, and a Moby AI assistant for natural-language analysis of marketing and store performance data.

Headquarters

San Francisco, California, United States

Columbus, Ohio, United States

Website

demandbase.com #58,695

triplewhale.com #72,084

Pricing

Free version ❌

Custom

Free version ✔️10 users, 12-month data storage and retention

Foundation$549/month

Automate$1,349/month

EnterpriseCustom

Popularity

Determined by the number of sites using each technology.

The Triple Whale marketing attribution platform is 6 times more popular than Demandbase.

Total websites

Market share

Marketing Attribution

Popularity by country

Determined by the number of sites detected from each country.

Triple Whale is more popular in the United States, the United Kingdom, and Germany, while Demandbase is more popular in China, Russia, and Taiwan.

United States

United Kingdom

Germany

Australia

Canada

Netherlands

India

France

Denmark

Spain

Awards

⭐ 5th most popular in the United Kingdom in the Marketing Attribution category.
⭐ 6th most popular in the United States in the Marketing Attribution category.
⭐ 6th most popular in Canada in the Marketing Attribution category.
⭐ 8th most popular in the United States in the Identity Resolution category.
⭐ 8th most popular in Germany in the Identity Resolution category.

🥇 Most popular in the United States in the Marketing Attribution category.
🥇 Most popular in the United Kingdom in the Marketing Attribution category.
🥇 Most popular in Australia in the Marketing Attribution category.
🥇 Most popular in Canada in the Marketing Attribution category.
🥇 Most popular in the Netherlands in the Marketing Attribution category.

Popularity by domain category

Determined by the number of sites in each category.

Triple Whale is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Demandbase is more commonly used on business, software and hardware, and Internet services sites.

Online Shopping

Business

Fashion/Beauty

Marketing/Merchandising

Software/Hardware

Health

Internet Services

Blogs/Wiki

Finance/Banking

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#20

#45

#117

#145

#151

Name

Rank

#3,606

#5,396

#7,231

#8,600

#8,964