⚡ Analytics

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

These platforms typically support event and conversion tracking, session analysis, real-time reporting, audience segmentation, heatmaps and session recordings, privacy-focused data collection, and integrations with advertising and marketing systems.

According to our statistics, web analytics tools are used on 50.2% of all websites.
69% of these sites use only one web analytics tool, 23.5% use two, and 7.6% use three or more at the same time.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading web analytics tools in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 69.7% share.
It is followed by Cloudflare Web Analytics with 20.8% and Jetpack Stats with 6%.

Google Analytics 69.7%
Cloudflare Web Analytics 20.8%
Jetpack Stats 6%
Microsoft Clarity 4.8%
Yandex.Metrica 4.5%
Matomo 4.1%
Hotjar 3.6%
HubSpot Analytics 3.4%
MonsterInsights 2.9%
Snowplow 1%
LiveInternet 0.9%
Baidu Analytics 0.8%
Adobe Analytics 0.8%
Plausible 0.8%
Statcounter 0.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Yandex.Metrica is #1 in Russia ^(-4)
Baidu Analytics is #1 in China ^(-11)
Cloudflare Web Analytics is #1 in Indonesia ^(-1)
Matomo is #2 in Germany ^(-4)
Naver Analytics is #2 in Korea ^(-22)
Histats is #2 in Thailand ^(-17)
Jetpack Stats is #2 in Japan ^(-1)
Microsoft Clarity is #3 in the United Kingdom ^(-1)
Metricool is #3 in Spain ^(-17)
Hotjar is #3 in the Netherlands ^(-4)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 188 web analytics tools we track, ranked by their market share.

Available filters: Open-Source Heatmaps Session replay

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	69.7%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	20.8%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.8%
5	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	4.5%
6	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	4.1%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.6%
8	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	3.4%
9	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.9%
10	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	1%
11	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.9%
12	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	0.8%
13	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.8%
14	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.8%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.8%
16	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
17	Top.Mail.Ru Moscow, Russia A Russian web analytics and website rating system currently owned by VK. Free	0.7%
18	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.6%
19	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.6%
20	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.6%
21	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.5%
22	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.5%
23	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.5%
24	Naver Analytics Seongnam, Korea A Korean-based web analytics service. Free	0.5%
25	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.5%

👉 See Also

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,823,966 websites.
We currently track the presence of 188 web analytics tools across the web.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.