⚡ Analytics in the United States

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our statistics, web analytics tools are used on 52.3% of websites from the United States.

Statistics based on 654K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the United States in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.5% share.
It is followed by Cloudflare Web Analytics with 14.4% and Jetpack Stats with 8.5%.

Google Analytics 75.5%
Cloudflare Web Analytics 14.4%
Jetpack Stats 8.5%
Microsoft Clarity 6.1%
HubSpot Analytics 5.8%
Hotjar 4.3%
MonsterInsights 4.2%
Snowplow 2.7%
Matomo 2%
Gauges 1.6%
Crazy Egg 1.3%
Triple Whale 1.2%
VWO 1.2%
Statcounter 1.2%
ZoomInfo WebSights 1.1%

🚀 Highlights

Here is a list of the top tools that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

5. HubSpot Analytics ^(-3)
6. Hotjar ^(-1)
7. MonsterInsights ^(-2)
8. Snowplow ^(-2)
10. Gauges ^(-19)
11. Crazy Egg ^(-12)
12. Triple Whale ^(-14)
13. VWO ^(-3)
14. Statcounter ^(-1)
15. ZoomInfo WebSights ^(-16)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 177 web analytics tools used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	75.5%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	14.4%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	8.5%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	6.1%
5	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	5.8%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.3%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	4.2%
8	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	2.7%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2%
10	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	1.6%
11	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	1.3%
12	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	1.2%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.2%
14	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.2%
15	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	1.1%
16	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1%
17	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	1%
18	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.9%
19	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.8%
20	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.7%
21	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.5%
22	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
23	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	0.5%
24	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.5%
25	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.5%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 654,147 websites from the United States.
We currently track the presence of 188 web analytics tools across the web.
Of these, 177 were detected on websites from the United States.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.