⚡ Analytics in Brazil

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Brazil is a South American country with a population of around 217 million people.

According to our statistics, web analytics tools are used on 48.7% of websites from Brazil.

Statistics based on 66K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Brazil in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 79.8% share.
It is followed by Cloudflare Web Analytics with 17.1% and Jetpack Stats with 7.8%.

Google Analytics 79.8%
Cloudflare Web Analytics 17.1%
Jetpack Stats 7.8%
Microsoft Clarity 6.2%
Hotjar 5.4%
MonsterInsights 2.8%
HubSpot Analytics 2.1%
Matomo 1.7%
Statcounter 1.1%
VWO 0.7%
Snowplow 0.7%
Comscore 0.6%
Plausible 0.6%
Smartlook 0.5%
Adobe Analytics 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Microsoft Clarity ^(-2)
5. Hotjar ^(-2)
6. MonsterInsights ^(-2)
7. HubSpot Analytics ^(-2)
9. Statcounter ^(-3)
10. VWO ^(-7)
11. Snowplow ^(-2)
12. Comscore ^(-14)
13. Plausible ^(-6)
14. Smartlook ^(-23)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 138 web analytics tools used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	79.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	17.1%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.8%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	6.2%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.4%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.8%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.1%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.7%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.1%
10	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
11	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.7%
12	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.6%
13	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.6%
14	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.5%
15	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.5%
16	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.5%
17	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.3%
18	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.3%
19	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.3%
20	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.3%
21	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.2%
22	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.2%
23	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	0.2%
24	W3Counter Cary, North Carolina, United States Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations. Free$5+/month	0.2%
25	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 66,421 websites from Brazil.
We currently track the presence of 191 web analytics tools across the web.
Of these, 138 were detected on websites from Brazil.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.