AppsFlyer
AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.
It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.
According to our data, AppsFlyer is the second most popular marketing attribution platform on the web.
It has 13.9% of the marketing attribution market share and is detected on 0.09% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
AppsFlyer is available in both free and paid versions.
📊 Rankings and Market Share
- Marketing Attribution
- Rank: 2
- Market share: 13.9%
- Analytics
- Rank: 46
- Market share: 0.2%
- Fraud Prevention
- Rank: 5
- Market share: 9.8%
🏆 AppsFlyer Awards
- 🥇 Most popular in Japan in the Fraud Prevention category.
- 🥇 Most popular in India in the Fraud Prevention category.
- 🥇 Most popular in India in the Marketing Attribution category.
- 🥇 Most popular in Indonesia in the Fraud Prevention category.
- 🥇 Most popular in Indonesia in the Marketing Attribution category.
- 🥇 Most popular in Brazil in the Marketing Attribution category.
- 🥇 Most popular in Spain in the Marketing Attribution category.
- 🥇 Most popular in Korea in the Marketing Attribution category.
- 🥇 Most popular in Vietnam in the Fraud Prevention category.
- 🥇 Most popular in Vietnam in the Marketing Attribution category.
⚡ Sites Using AppsFlyer
We have data on 2,902 websites that use the AppsFlyer marketing attribution platform. Here is a list of some of the top ranked ones.
The highest rated site using AppsFlyer is mail.ru.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #123 | Russia | Russian | |
| 2 | #135 | Brazil | Brazilian Portuguese | |
| 3 |  walmart.com |
#162 | American English | |
| 4 | #178 | United States | American English | |
| 5 | #238 | American English | ||
| 6 | #244 | France | English | |
| 7 | #249 | Japan | Japanese | |
| 8 | #292 | English | ||
| 9 | #318 | United States | American English | |
| 10 | #330 | Italy | Italian | |
| 11 | #379 | Thailand | English | |
| 12 | #395 | United States | English | |
| 13 | #421 | Japan | English | |
| 14 | #433 | United Kingdom | English | |
| 15 | #445 | English | ||
| 16 | #467 | Singapore | English | |
| 17 | #470 | United Kingdom | British English | |
| 18 | #495 | United States | American English | |
| 19 | #538 | Romania | Romanian | |
| 20 | #591 | Kazakhstan | Russian |
📈 Usage Statistics
Most of the sites that use AppsFlyer:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using AppsFlyer are from the United States, Japan, and the United Kingdom.
- United States 19%
- Japan 7.7%
- United Kingdom 7.5%
- India 5.3%
- Indonesia 5.2%
- Russia 5.1%
- Brazil 4%
- Germany 3.5%
- France 3.3%
- Other 39.4%
Most AppsFlyer users speak English, Japanese, or Russian.
- English 58.3%
- Japanese 5.9%
- Russian 5.2%
- Spanish 4.5%
- Portuguese 3.6%
- Indonesian 3.2%
- French 2.1%
- German 1.9%
- Korean 1.8%
- Other 13.5%
The AppsFlyer marketing attribution platform is especially popular on .com top-level domains.
- .com 50%
- .ru 2.9%
- .co.uk 2.6%
- .com.br 2.5%
- .jp 2.1%
- .net 1.9%
- .org 1.4%
- .in 1.2%
- .de 1%
- Other 34.4%
The primary market segments for websites utilizing AppsFlyer include online shopping, business, and finance and banking.
- Online Shopping 11.9%
- Business 10.8%
- Finance/Banking 9.1%
- Marketing/Merchandising 8.7%
- Fashion/Beauty 5.7%
- Travel 5.5%
- Software/Hardware 4.8%
- Entertainment 4.3%
- Internet Services 3.9%
- Other 35.3%
🕵️ Similar Technologies
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Where is AppsFlyer's headquarters?
AppsFlyer is located in San Francisco, California, United States.
Does AppsFlyer offer a free plan?
Yes, there is a free version with limited functionality.
How much does it cost?
AppsFlyer is priced from $0.07 per conversion for the Growth plan.
Is there a free trial available?
Yes, you can try AppsFlyer for free for 30 days and test all of its features.
Which country uses AppsFlyer the most?
The majority of AppsFlyer users are from the United States.
Who uses AppsFlyer?
According to our data, AppsFlyer is used on thousands of sites, including such established ones as mail.ru,
uol.com.br, and
walmart.com.
How does AppsFlyer stack up against the competition?
AppsFlyer is one of the most popular marketing attribution platforms, second only to Triple Whale.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.