Adjust
Adjust is a mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels.
It combines mobile attribution, audience building, campaign automation, fraud prevention, and privacy-focused measurement tools, and includes features such as Apple's SKAdNetwork support, incrementality testing, cohort analysis, and deep linking.
The platform integrates with hundreds of advertising, analytics, and marketing services, including 
Google Ads, 
Meta, 
TikTok, Snapchat, 
Adobe Analytics, 
Braze, and 
Salesforce.
According to our data, Adjust is the 6th most popular marketing attribution platform on the web.
It has 6.3% of the marketing attribution market share and is present on 0.04% of all websites.
- 🏠 Website
💸 Pricing
Adjust is available in both free and paid versions.
📊 Rankings and Market Share
- Marketing Attribution
- Rank: 6
- Market share: 6.3%
- Analytics
- Rank: 70
- Market share: 0.09%
🏆 Adjust Awards
- 🥇 Most popular in Turkey in the Marketing Attribution category.
- 🥈 Second most popular in Austria in the Marketing Attribution category.
- 🥈 Second most popular in Brazil in the Marketing Attribution category.
- 🥉 Third most popular in Germany in the Marketing Attribution category.
- 🥉 Third most popular in France in the Marketing Attribution category.
- 🥉 Third most popular in the Netherlands in the Marketing Attribution category.
- ⭐ 4th most popular in Japan in the Marketing Attribution category.
- ⭐ 9th most popular in Turkey in the Analytics category.
- 🔥 20th most popular in Japan in the Analytics category.
- ⬆️ 24th most popular in Austria in the Analytics category.
⚡ Sites Using Adjust
We have data on 1,421 websites that use the Adjust marketing attribution platform. Here is a list of some of the top ranked ones.
The highest rated site using Adjust is 
bing.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bing.com |
#14 | United States | English |
| 2 |  yahoo.co.jp |
#31 | Japan | Japanese |
| 3 | #55 | English | ||
| 4 |  rakuten.co.jp |
#64 | Japan | Japanese |
| 5 |  quora.com |
#81 | American English | |
| 6 |  jotform.com |
#173 | United States | English |
| 7 | #286 | France | French | |
| 8 | #338 | France | French | |
| 9 | #384 | France | French | |
| 10 | #403 | France | French | |
| 11 | #412 | Japan | Japanese | |
| 12 | #446 | Germany | German | |
| 13 | #451 | Germany | German | |
| 14 | #477 | Germany | German | |
| 15 | #566 | Ukraine | Ukrainian | |
| 16 | #615 | Italy | Italian | |
| 17 |  viber.com |
#1,179 | American English | |
| 18 |  opentable.com |
#1,524 | United States | American English |
| 19 | #1,819 | Germany | German | |
| 20 |  mercadopago.com.ar |
#1,856 | Argentina | Spanish |
📈 Usage Statistics
Most of the sites that use Adjust:
- are located in Turkey
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Adjust are from Turkey, Japan, and Germany.
- Turkey 21.8%
- Japan 14.2%
- Germany 9.8%
- United States 6.3%
- France 5.9%
- United Kingdom 3.3%
- Austria 2.6%
- Brazil 2.5%
- Netherlands 2.3%
- Other 31.3%
Most Adjust users speak English, Turkish, or Japanese.
- English 31.6%
- Turkish 19.9%
- Japanese 12.4%
- German 7.7%
- French 5.2%
- Spanish 3.9%
- Portuguese 2.4%
- Dutch 1.8%
- Russian 1.7%
- Other 13.4%
The Adjust marketing attribution platform is especially popular on .com and .com.tr top-level domains.
- .com 39.5%
- .com.tr 6.3%
- .jp 4.9%
- .de 4.5%
- .fr 3.6%
- .net 2.6%
- .co.jp 2.5%
- .com.br 2%
- .co.uk 1.5%
- Other 32.6%
The primary market segments for websites utilizing Adjust include online shopping, marketing and merchandising, and general news.
- Online Shopping 14.8%
- Marketing/Merchandising 11.9%
- General News 9.1%
- Finance/Banking 7.3%
- Business 7.2%
- Fashion/Beauty 5.1%
- Restaurants 4.9%
- Travel 4.5%
- Software/Hardware 4.1%
- Other 31.1%
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Elevar💬 Frequently Asked Questions
Where is Adjust's headquarters?
Adjust is located in Berlin, Germany.
Does Adjust offer a free plan?
Yes, there is a free version with limited functionality.
Which country uses Adjust the most?
The majority of Adjust users are from Turkey.
Who uses Adjust?
According to our data, Adjust is used on over a thousand sites, including such established ones as bing.com, yahoo.co.jp, and theguardian.com.
How does Adjust stack up against its competitors?
Adjust is a fairly popular marketing attribution platform, ranking ahead of 27 other marketing attribution platforms we track.
What are the alternatives to Adjust?
Alternatives and possible competitors to Adjust may include 
AppsFlyer, 
Branch, and 
AppMetrica.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.