⚡ Analytics in Turkey

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Turkey is a Eurasian country with a population of over 86 million people.

According to our statistics, web analytics tools are used on 52.3% of websites from Turkey.

Statistics based on 37K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Turkey in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 83.8% share.
It is followed by Cloudflare Web Analytics with 20.2% and Yandex.Metrica with 12.5%.

Google Analytics 83.8%
Cloudflare Web Analytics 20.2%
Yandex.Metrica 12.5%
Microsoft Clarity 4.4%
Jetpack Stats 4.3%
Hotjar 3%
Gemius 1.7%
MonsterInsights 1.4%
Adjust 1.4%
Ahrefs Web Analytics 1.3%
Integral Ad Science 0.9%
Statcounter 0.8%
Matomo 0.6%
HubSpot Analytics 0.4%
Whos.amung.us 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Yandex.Metrica ^(-1)
4. Microsoft Clarity ^(-2)
6. Hotjar ^(-1)
7. Gemius ^(-46)
9. Adjust ^(-60)
10. Ahrefs Web Analytics ^(-17)
11. Integral Ad Science ^(-59)
12. Statcounter ^(-1)
15. Whos.amung.us ^(-58)
16. PostHog ^(-24)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 112 web analytics tools used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	83.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	20.2%
3	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	12.5%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.4%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.3%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3%
7	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.7%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.4%
9	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	1.4%
10	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	1.3%
11	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.9%
12	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.8%
13	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.6%
14	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.4%
15	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.3%
16	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
17	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.1%
18	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.1%
19	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.1%
20	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.1%
21	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.1%
22	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.1%
23	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.1%
24	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.1%
25	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 37,951 websites from Turkey.
We currently track the presence of 191 web analytics tools across the web.
Of these, 112 were detected on websites from Turkey.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.