Metricool
Metricool is a social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard.
It offers a visual scheduling calendar, cross-platform analytics, competitor and hashtag tracking, an AI assistant for captions and translations, native ad management for 
Meta, 
Google Ads, and 
TikTok, SmartLinks pages that track clicks, and integrations for 
Canva, 
Google Drive, and 
Adobe Express.
According to our data, Metricool ranks 20th among the web analytics tools we track.
It has 0.6% of the web analytics market share and is detected on 0.3% of all websites.
- 🏠 Website
💸 Pricing
Metricool is available in both free and paid versions.
(5+ brands, 100 competitors) €20+/month
(15+ brands, API, MCP) €54+/month
📊 Rankings and Market Share
- Analytics
- Rank: 20
- Market share: 0.6%
- Social Widgets
- Rank: 11
- Market share: 3.6%
🏆 Metricool Awards
- 🥇 Most popular in Spain in the Social Widgets category.
- 🥇 Most popular in Chile in the Social Widgets category.
- 🥇 Most popular in Colombia in the Social Widgets category.
- 🥇 Most popular in Ecuador in the Social Widgets category.
- 🥉 Third most popular in Spain in the Analytics category.
- 🥉 Third most popular in Argentina in the Social Widgets category.
- 🥉 Third most popular in Mexico in the Social Widgets category.
- 🥉 Third most popular in Ecuador in the Analytics category.
- ⭐ 4th most popular in Peru in the Social Widgets category.
- ⭐ 5th most popular in Argentina in the Analytics category.
⚡ Sites Using Metricool
We have data on 11,113 websites that use the Metricool web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Metricool is uv.es.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #3,601 | Spain | Catalan | |
| 2 | #5,673 | Argentina | Spanish | |
| 3 | #6,666 | Colombia | Spanish | |
| 4 | #8,249 | Peru | Spanish | |
| 5 | #8,316 | Spain | Spanish | |
| 6 | #10,418 | United States | American English | |
| 7 | metricool.com |
#11,927 | Spain | American English |
| 8 | #13,219 | Spain | Spanish | |
| 9 | #13,458 | Paraguay | Spanish | |
| 10 | #13,517 | Chile | Spanish | |
| 11 | #14,024 | Peru | Spanish | |
| 12 | #14,031 | Mexico | Spanish | |
| 13 | #14,306 | Colombia | Spanish | |
| 14 | #15,607 | Argentina | Spanish | |
| 15 | #16,000 | United Kingdom | American English | |
| 16 | #16,559 | English | ||
| 17 | #16,858 | Dominican Republic | Spanish | |
| 18 | #16,874 | Mexico | Spanish | |
| 19 | #17,254 | Paraguay | Spanish | |
| 20 | #17,857 | Spain | Spanish |
📈 Usage Statistics
Most of the sites that use Metricool:
- are located in Spain
- have content in Spanish
- use the .com domain extension
- fall into the Business category.
Most of the sites using Metricool are from Spain and the United States.
- Spain 38.9%
- United States 12.5%
- France 4.7%
- United Kingdom 4.5%
- Argentina 4%
- Mexico 3.5%
- Chile 3.1%
- Colombia 3%
- Australia 2.1%
- Other 23.7%
Most Metricool users speak Spanish, English, or French.
- Spanish 51%
- English 33.1%
- French 5.6%
- Catalan 2.9%
- German 1.8%
- Italian 1.1%
- Portuguese 0.8%
- Dutch 0.6%
- Turkish 0.3%
- Other 2.8%
The Metricool web analytics tool is especially popular on .com, .es, and .org top-level domains.
- .com 47.5%
- .es 10%
- .org 7.6%
- .cl 2.5%
- .com.ar 2.1%
- .fr 1.8%
- .net 1.8%
- .co.uk 1.6%
- .cat 1.5%
- Other 23.6%
The primary market segments for websites utilizing Metricool include business, marketing and merchandising, and education and reference.
- Business 19.5%
- Marketing/Merchandising 10.7%
- Education/Reference 7.7%
- Online Shopping 7.5%
- Blogs/Wiki 6.7%
- Travel 5.2%
- Internet Services 4.7%
- General News 4%
- Non-Profit/Advocacy/NGO 4%
- Other 30%
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💬 Frequently Asked Questions
Where is Metricool from?
Metricool is from Madrid, Spain.
Does Metricool offer a free plan?
Yes, there is a free version with limited functionality.
What is the price of Metricool?
Metricool is priced from €20 per month for the Starter plan.
Which country uses Metricool the most?
The majority of Metricool users are from Spain.
Who uses Metricool?
According to our data, Metricool is used on thousands of sites, including such established ones as uv.es,
unc.edu.ar, and
nequi.com.co.
Is Metricool used on government websites?
In total, we found Metricool on 3 government sites in the United States.
Do academic institutions use Metricool?
Yes. The most prominent of these are unc.edu.ar,
uveg.edu.mx, and
uniandes.edu.co. Overall, we know of 16 academic websites in the United States that use Metricool.
How does Metricool compare to the competition?
Metricool is a fairly popular web analytics tool, ranking ahead of 167 other web analytics tools we track.
What are the alternatives to Metricool?
Alternatives and possible competitors to Metricool may include 
Improvely, True Anthem, and
Google Analytics.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.