🆚 Metricool vs. Microsoft Clarity
- 📈 Microsoft Clarity is much more popular than Metricool.
- 🌎 Microsoft Clarity is more popular in the United States, the United Kingdom, and Japan.
- 🌍 Metricool is more popular in Spain, Ecuador, and Guatemala.
Metricool
Microsoft ClarityType
About
Metricool is a social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard.
It offers a visual scheduling calendar, cross-platform analytics, competitor and hashtag tracking, an AI assistant for captions and translations, native ad management for 
Meta, 
Google Ads, and 
TikTok, SmartLinks pages that track clicks, and integrations for 
Canva, 
Google Drive, and 
Adobe Express.
Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.
It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with 
Google Analytics.
Headquarters
Pricing
(5+ brands, 100 competitors) €20+/month
(15+ brands, API, MCP) €54+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Spain in the Social Widgets category.
- 🥇 Most popular in Chile in the Social Widgets category.
- 🥇 Most popular in Colombia in the Social Widgets category.
- 🥇 Most popular in Ecuador in the Social Widgets category.
- 🥉 Third most popular in Spain in the Analytics category.
- 🥉 Third most popular in the United Kingdom in the Analytics category.
- 🥉 Third most popular in Japan in the Analytics category.
- 🥉 Third most popular in India in the Analytics category.
- 🥉 Third most popular in Australia in the Analytics category.
- 🥉 Third most popular in Brazil in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.