Microsoft Clarity

Microsoft, Redmond, Washington, United States

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

According to our data, Microsoft Clarity is the 5th most popular web analytics tool on the web.
It has 4.1% of the web analytics market share and is present on 1.9% of all websites.

Statistics based on 3.6M+ analyzed websites. About this data

💸 Pricing

Microsoft Clarity is available for free.

Free ✔️

📊 Rankings and Market Share

🏆 Microsoft Clarity Awards

⚡ Sites Using Microsoft Clarity

We have data on 69,067 websites that use the Microsoft Clarity web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using Microsoft Clarity is microsoft.com.

#WebsiteRankCountryLanguage
1 microsoft.com #3 United States American English
2 linkedin.com #9 United States English
3 wyze.com #49 English
4 wordpress.com #83 United States English
5 who.int #88 Switzerland English
6 cloud.microsoft #91 United States American English
7 softonic.com #112 European Spanish
8 uber.com #117 United States English
9 classlink.com #127 United States American English
10 trello.com #145 Australia English
11 atlassian.com #165 United States English
12 trendyol.com #301 United States Turkish
13 swagbucks.com #319 United States English
14 sagepub.com #342 United States English
15 rajasthan.gov.in #353 India English
16 bitbucket.org #363 United States English
17 blic.rs #430 Serbia Serbian
18 capcut.com #467 Singapore English
19 ixl.com #484 American English
20 ynet.co.il #491 Israel Hebrew

📈 Usage Statistics

Most of the sites that use Microsoft Clarity:

Most of the sites using Microsoft Clarity are from the United States, the United Kingdom, and India.

  • United States 22.1%
  • United Kingdom 9.1%
  • India 6.8%
  • Japan 6.6%
  • Brazil 3.8%
  • Australia 3.8%
  • Germany 3.4%
  • Netherlands 2.9%
  • France 2.9%
  • Other 38.6%

Most Microsoft Clarity users speak English, Japanese, or Spanish.

  • English 63%
  • Japanese 5.4%
  • Spanish 5.3%
  • Portuguese 3.5%
  • French 2.6%
  • German 2.5%
  • Dutch 2%
  • Italian 1.6%
  • Polish 1.3%
  • Other 12.8%

The Microsoft Clarity web analytics tool is especially popular on .com top-level domains.

  • .com 52.5%
  • .co.uk 3.7%
  • .org 2.9%
  • .com.br 2.5%
  • .com.au 2.3%
  • .net 1.8%
  • .jp 1.7%
  • .de 1.6%
  • .nl 1.5%
  • Other 29.5%

The primary market segments for websites utilizing Microsoft Clarity include online shopping, business, and marketing and merchandising.

  • Online Shopping 19.5%
  • Business 18.9%
  • Marketing/Merchandising 11%
  • Internet Services 6%
  • Fashion/Beauty 5.1%
  • Education/Reference 4.6%
  • Blogs/Wiki 3.5%
  • Travel 3.3%
  • Health 3.2%
  • Other 24.9%

🕵️ Similar Technologies

These are some of the best Microsoft Clarity alternatives.

RankName
7
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
35
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
37
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
39
Mixpanel
San Francisco, California, United States

A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

Free$140+/month
49
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

Free$49+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Microsoft Clarity?

Microsoft Clarity is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.

Can I use Microsoft Clarity for free?

Yes, it is a free web analytics tool.

Which country uses Microsoft Clarity the most?

The majority of Microsoft Clarity users are from the United States.

Who uses Microsoft Clarity?

According to our data, Microsoft Clarity is used on thousands of sites, including microsoft.com, linkedin.com, and wyze.com.

Is Microsoft Clarity used on government websites?

Yes, for example, it is used by rajasthan.gov.in. In total, we found Microsoft Clarity on 45 government sites in the United States.

Do academic institutions use Microsoft Clarity?

Yes, quite a few! In total, we know of 198 academic websites in the United States that use Microsoft Clarity.

How does Microsoft Clarity stack up against the competition?

Microsoft Clarity is a very popular web analytics tool, second only to 4 other web analytics tools we track.

What are the alternatives to Microsoft Clarity?

Alternatives and possible competitors to Microsoft Clarity may include Hotjar, Amplitude, and Mouseflow.

👉 See Also

🗃️ About This Data