Mixpanel
Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.
It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.
The platform also includes AI-assisted analytics, semantic governance for event definitions and metrics, SDKs for web and mobile frameworks, and more than 100 integrations with services including 
HubSpot, 
Marketo Engage, 
OneSignal, 
Optimizely, 
Slack, and 
Segment.
According to our data, Mixpanel ranks 39th among the web analytics tools we track.
It has 0.2% of the web analytics market share and is detected on 0.1% of all websites.
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Wikipedia💸 Pricing
Mixpanel is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 39
- Market share: 0.2%
- Conversion Optimization
- Rank: 7
- Market share: 3%
🏆 Mixpanel Awards
- ⭐ 7th most popular in the United States in the Conversion Optimization category.
- ⭐ 7th most popular in Brazil in the Conversion Optimization category.
- ⬆️ 24th most popular in the United States in the Analytics category.
- ⬆️ 27th most popular in India in the Analytics category.
- ⬆️ 28th most popular in Brazil in the Analytics category.
- ⬆️ 31st most popular in France in the Analytics category.
- ⬆️ 33rd most popular in Australia in the Analytics category.
- ⬆️ 38th most popular in Canada in the Analytics category.
⚡ Sites Using Mixpanel
We have data on 4,050 websites that use the Mixpanel web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Mixpanel is 
uber.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | uber.com |
#117 | United States | English |
| 2 | #231 | United Kingdom | American English | |
| 3 | #609 | English | ||
| 4 |  viber.com |
#1,179 | American English | |
| 5 |  ubereats.com |
#1,305 | United States | American English |
| 6 | #1,495 | Japan | English | |
| 7 | #1,556 | United States | American English | |
| 8 | #1,574 | United States | English | |
| 9 | #1,738 | United States | English | |
| 10 | #1,820 | United States | English | |
| 11 | #1,948 | English | ||
| 12 | #2,202 | United Kingdom | American English | |
| 13 | #2,218 | English | ||
| 14 | #2,322 | Indonesia | Malay | |
| 15 | #2,355 | United States | English | |
| 16 | #2,397 | Russia | Russian | |
| 17 |  truthsocial.com |
#2,445 | United States | American English |
| 18 | #2,520 | United States | English | |
| 19 |  chromewebstore.google.com |
United States | American English | |
| 20 | #3,109 | English |
📈 Usage Statistics
Most of the sites that use Mixpanel:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Mixpanel are from the United States and the United Kingdom.
- United States 45.2%
- United Kingdom 7%
- France 3.8%
- Australia 3.3%
- India 3%
- Germany 2.9%
- Canada 2.5%
- Netherlands 2.3%
- Brazil 1.9%
- Other 28.1%
Most Mixpanel users speak English or Spanish.
- English 81.8%
- Spanish 3.2%
- French 2.3%
- Portuguese 1.6%
- Arabic 1.4%
- German 1.3%
- Russian 1.1%
- Japanese 0.8%
- Dutch 0.8%
- Other 5.7%
The Mixpanel web analytics tool is especially popular on .com top-level domains.
- .com 65%
- .org 4%
- .io 2.6%
- .co 2%
- .co.uk 1.6%
- .net 1.6%
- .com.au 1.6%
- .fr 1.1%
- .com.br 1%
- Other 19.5%
The primary market segments for websites utilizing Mixpanel include business, marketing and merchandising, and travel.
- Business 18%
- Marketing/Merchandising 13.5%
- Travel 9%
- Internet Services 8.5%
- Online Shopping 6.2%
- Finance/Banking 6.1%
- Software/Hardware 3.9%
- Education/Reference 3.8%
- Health 3.3%
- Other 27.7%
🕵️ Similar Technologies
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Fullstory💬 Frequently Asked Questions
Where is Mixpanel's headquarters?
Mixpanel is located in San Francisco, California, United States.
Can I use Mixpanel for free?
Yes, there is a free version with limited functionality.
How much does it cost?
Mixpanel is priced from $140 per month for the Growth plan.
Which country uses Mixpanel the most?
The majority of Mixpanel users are from the United States.
Who uses Mixpanel?
Is Mixpanel used on government websites?
Yes, for example, it is used by mo.gov. In total, we found Mixpanel on 9 government sites in the United States.
Do academic institutions use Mixpanel?
Yes. Overall, we know of 7 academic websites in the United States that use Mixpanel.
How does Mixpanel compare to its competitors?
Mixpanel is a fairly popular web analytics tool, ranking ahead of 152 other web analytics tools we track.
What are the alternatives to Mixpanel?
Alternatives and possible competitors to Mixpanel may include 
Amplitude, 
Microsoft Clarity, and 
Hotjar.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.