🆚 Heap vs. Mixpanel

Type

Web analytics tool
Web analytics tool

About

Heap is a digital insights platform that automatically collects and organizes user behavior data for web and mobile applications.

It records every click, swipe, pageview, and form fill, offers user journey path, funnel, and cohort analysis, integrated session replay to see how users interact, and cross-device tracking to unify user profiles.

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Headquarters

San Francisco, California, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️Up to 10K monthly sessions
ProCustom
Free version ✔️Up to 1 million monthly events
Growth$140+/month
EnterpriseCustom

Categories

Analytics › Rank #65
Analytics › Rank #39
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 2.3 times more popular than Heap.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular in the United States, the United Kingdom, and France, while Heap is more popular in Poland, Iran, and Romania.
United States
United Kingdom
France
Australia
Canada
Germany
India
Netherlands
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular among sites focused on business, marketing and merchandising, and Internet services, while Heap is more commonly used on restaurants sites.
Business
Marketing/Merchandising
Internet Services
Online Shopping
Travel
Finance/Banking
Software/Hardware
Education/Reference
Health
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,210
#1,626
#2,031
View more ➝
Name
Rank
#1,024
#1,179
View more ➝

See also

🗃️ About This Data