🆚 Amplitude vs. Mixpanel
- 📈 Mixpanel is noticeably more popular than Amplitude.
- 🌎 Mixpanel is more popular in the United States, France, and Germany.
- 🌍 Amplitude is more popular in the United Kingdom, Australia, and India.
Type
About
Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.
It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.
Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.
It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.
Headquarters
Pricing
(Up to 300K monthly tracked users or 25M events) $588+/year
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Korea in the Feature Management category.
- 🥇 Most popular in Russia in the Feature Management category.
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in India in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- ⭐ 5th most popular in Russia in the Conversion Optimization category.
- ⭐ 6th most popular in Korea in the Conversion Optimization category.
- ⭐ 6th most popular in Israel in the Conversion Optimization category.
- ⭐ 7th most popular in the United States in the Conversion Optimization category.
- ⭐ 7th most popular in Brazil in the Conversion Optimization category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

Microsoft Clarity
Heap