🆚 Amplitude vs. Mixpanel

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.

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Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.

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Headquarters

San Francisco, California, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️ Up to 10K monthly tracked users or 2M events
Plus
(Up to 300K monthly tracked users or 25M events)
$588+/year
Growth Custom
Free version ✔️ Up to 1 million monthly events
Growth $140+/month
Enterprise Custom

Categories

Analytics › Rank #49
Analytics › Rank #39
Conversion Optimization › Rank #11
Conversion Optimization › Rank #7
Feature Management › Rank #4

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 1.4 times more popular than Amplitude.
Total websites

Market share

Analytics
Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular in the United States, France, and Germany, while Amplitude is more popular in the United Kingdom, Australia, and India.
United States
United Kingdom
Australia
India
Netherlands
France
Canada
Germany
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular among sites focused on business, marketing and merchandising, and Internet services, while Amplitude is more commonly used on online shopping, fashion and beauty, and general news sites.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Travel
Finance/Banking
Software/Hardware
Education/Reference
Health
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,179
View more ➝

See also

🗃️ About This Data