🆚 Amplitude vs. Mixpanel
- 📈 Mixpanel is noticeably more popular than Amplitude.
- 🌎 Mixpanel is more popular in the United States, France, and Canada.
- 🌍 Amplitude is more popular in the United Kingdom, Australia, and India.
Type
About
Amplitude is a product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.
It offers real-time event-based tracking and visualization with charts, funnels, cohorts, segmentation, retention and conversion analysis, cross-platform user journey mapping, customizable dashboards, and integrates feature management and feature flagging to target and roll out code changes to controlled user segments.
Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.
It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Korea in the Feature Management category.
- 🥇 Most popular in Russia in the Feature Management category.
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in India in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- ⭐ 4th most popular in Russia in the Conversion Optimization category.
- ⭐ 5th most popular in Korea in the Conversion Optimization category.
- ⭐ 7th most popular in the United States in the Conversion Optimization category.
- ⭐ 7th most popular in Mexico in the Conversion Optimization category.
- ⬆️ 21st most popular in Mexico in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,405 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.