Amplitude
Amplitude is a product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.
It provides real-time event tracking, funnels, retention and conversion analysis, cohort segmentation, feature experimentation, session replay, heatmaps, surveys, and in-product guides.
The platform also includes warehouse-native data workflows for Snowflake, BigQuery, Databricks, and Redshift, schema validation and governance tools, AI-assisted anomaly detection, and integrations with 
Segment, 
HubSpot, 
Salesforce, 
Braze, 
Optimizely, and 
Google Analytics.
According to our data, Amplitude ranks 47th among the web analytics tools we track.
It has 0.2% of the web analytics market share and is detected on 0.09% of all websites.
- 🏠 Website
- 🔗 Links
- </> Source code
- 👨👩👦👦 Community
Wikipedia
GitHub💸 Pricing
Amplitude is available in both free and paid versions.
(Up to 300K monthly tracked users or 25M events) $588+/year
📊 Rankings and Market Share
- Analytics
- Rank: 47
- Market share: 0.2%
- Feature Management
- Rank: 4
- Market share: 12%
🏆 Amplitude Awards
- 🥈 Second most popular in the Netherlands in the Feature Management category.
- 🥈 Second most popular in Brazil in the Feature Management category.
- 🥉 Third most popular in Australia in the Feature Management category.
- 🥉 Third most popular in India in the Feature Management category.
- ⭐ 4th most popular in the United States in the Feature Management category.
- ⭐ 4th most popular in the United Kingdom in the Feature Management category.
- ⭐ 4th most popular in Canada in the Feature Management category.
- ⬆️ 25th most popular in Australia in the Analytics category.
- ⬆️ 25th most popular in Brazil in the Analytics category.
- ⬆️ 28th most popular in the Netherlands in the Analytics category.
⚡ Sites Using Amplitude
We have data on 3,444 websites that use the Amplitude web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Amplitude is 
linktr.ee.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | linktr.ee |
#44 | Australia | English |
| 2 |  ebay.com |
#92 | United States | American English |
| 3 |  surveymonkey.com |
#136 | United States | American English |
| 4 |  temu.com |
#171 | United States | English |
| 5 |  notion.com |
#186 | United States | American English |
| 6 | #237 | English | ||
| 7 | #290 | United States | American English | |
| 8 | #319 | United States | English | |
| 9 | #371 | United Kingdom | British English | |
| 10 | semrush.com | #378 | United States | English |
| 11 | #405 | Germany | German | |
| 12 |  loom.com |
#461 | Australia | English |
| 13 | #516 | Norway | English | |
| 14 | #558 | Switzerland | Italian | |
| 15 | #646 | English | ||
| 16 | #778 | Japan | Japanese | |
| 17 | #994 | American English | ||
| 18 | #1,053 | United Kingdom | British English | |
| 19 |  iubenda.com |
#1,063 | Italy | American English |
| 20 |  hostinger.com |
#1,095 | Lithuania | American English |
📈 Usage Statistics
Most of the sites that use Amplitude:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Amplitude are from the United States, the United Kingdom, and the Netherlands.
- United States 35.3%
- United Kingdom 9.1%
- Netherlands 6%
- Australia 5.1%
- India 3.9%
- Brazil 3%
- France 2.8%
- Canada 2.5%
- Germany 2.2%
- Other 30.1%
Most Amplitude users speak English or Spanish.
- English 80.5%
- Spanish 3.5%
- Portuguese 2.2%
- Russian 1.5%
- German 1.5%
- Korean 1.5%
- French 1.4%
- Dutch 0.8%
- Italian 0.8%
- Other 6.3%
The Amplitude web analytics tool is especially popular on .com top-level domains.
- .com 55.8%
- .io 3.4%
- .co.uk 3.3%
- .com.au 2.7%
- .org 2.1%
- .com.br 1.7%
- .co 1.4%
- .net 1.1%
- .de 1%
- Other 27.5%
The primary market segments for websites utilizing Amplitude include business, online shopping, and marketing and merchandising.
- Business 16.8%
- Online Shopping 12.3%
- Marketing/Merchandising 12.1%
- Internet Services 6.7%
- Software/Hardware 5%
- Finance/Banking 4.4%
- Travel 4%
- General News 3.8%
- Fashion/Beauty 3.8%
- Other 31.1%
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💬 Frequently Asked Questions
Where is Amplitude's headquarters?
Amplitude is located in San Francisco, California, United States.
Does Amplitude offer a free plan?
Yes, there is a free version with limited functionality.
How much does Amplitude cost?
Amplitude is priced from $49 per month (paid annually) for the Plus plan.
Which country uses Amplitude the most?
The majority of Amplitude users are from the United States.
Who uses Amplitude?
According to our data, Amplitude is used on thousands of sites, including such established ones as linktr.ee, ebay.com, and surveymonkey.com.
Do academic institutions use Amplitude?
Yes. Overall, we know of 2 academic websites in the United States that use Amplitude.
How does Amplitude stack up against the competition?
Amplitude is a moderately popular web analytics tool, ranking ahead of 144 other web analytics tools we track.
What are the alternatives to Amplitude?
Alternatives and possible competitors to Amplitude may include 
Mixpanel, 
Microsoft Clarity, and 
Usermaven.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.