Segment

Twilio Inc., San Francisco, California, United States

Twilio Segment is a customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

It centralizes event and trait data with real-time ingestion, enforces consistent schemas and identity resolution across systems, supports over 300 built-in destinations and sources for analytics, marketing and data warehouses, and enables data transformation and filtering before delivery.

According to our data, Segment is the 6th most popular customer data platform on the web.
It has 3.4% of the CDP market share and is present on 0.1% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Segment is available in both free and paid versions.

Connections
Free version ✔️ 1K visitors/month
Team $120+/month
CDP Custom

📊 Rankings and Market Share

🏆 Segment Awards

⚡ Sites Using Segment

We have data on 4,765 websites that use the Segment CDP. Here is a list of some of the top ranked ones.

The highest rated site using Segment is nike.com.

#WebsiteRankCountryLanguage
1 nike.com #178 United States American English
2 kemenag.go.id #1,092 Indonesia Indonesian
3 postman.com #1,304 United States English
4 consumerreports.org #1,461 American English
5 petfinder.com #1,474 United States American English
6 webflow.com #1,528 United States English
7 razorpay.com #1,593 India English
8 prodigygame.com #1,877 English
9 elsevier.com #2,002 American English
10 pipedrive.com #2,237 United States English
11 ivi.tv #2,397 Russia Russian
12 benzinga.com #2,476 American English
13 exame.com #2,519 Brazil Brazilian Portuguese
14 foxsports.com #2,572 American English
15 bancolombia.com #2,707 Colombia Spanish
16 infojobs.net #2,874 Spanish
17 coches.net #2,907 Spain European Spanish
18 riverside.com #2,924 United States English
19 joinhandshake.com #3,095 United States English
20 zwift.com #3,551 English

📈 Usage Statistics

Most of the sites that use Segment:

Most of the sites using Segment are from the United States and the United Kingdom.

  • United States 52.7%
  • United Kingdom 6.4%
  • France 4.1%
  • Australia 3.7%
  • Canada 3.1%
  • Germany 2.5%
  • Spain 2.1%
  • Brazil 1.8%
  • Netherlands 1.7%
  • Other 21.9%

Most Segment users speak English, Spanish, or French.

  • English 84.5%
  • Spanish 3%
  • French 3%
  • German 1.6%
  • Portuguese 1.5%
  • Italian 1%
  • Dutch 0.7%
  • Chinese 0.5%
  • Swedish 0.5%
  • Other 3.7%

The Segment CDP is especially popular on .com top-level domains.

  • .com 63.4%
  • .org 4.3%
  • .io 4%
  • .co 2.1%
  • .co.uk 1.8%
  • .com.au 1.4%
  • .net 1.4%
  • .ca 1.2%
  • .fr 1.1%
  • Other 19.3%

The primary market segments for websites utilizing Segment include business, marketing and merchandising, and online shopping.

  • Business 21.3%
  • Marketing/Merchandising 11.9%
  • Online Shopping 10.6%
  • Internet Services 7.5%
  • Finance/Banking 4.7%
  • Fashion/Beauty 4.7%
  • Software/Hardware 4.6%
  • Health 4.4%
  • Education/Reference 3.3%
  • Other 27%

🕵️ Similar Technologies

These are some of the best Segment alternatives.

RankName
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$37,500/year
8
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
9
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
26
Lytics
San Francisco, California, United States

A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources.

Free$500+/month

🆚 Compare Alternatives

Compare Segment to…

💬 Frequently Asked Questions

What is the company behind Segment?

Segment is owned by Twilio Inc., headquartered in San Francisco, California, United States.

Can I use Segment for free?

Yes, there is a free version with limited functionality.

How much does it cost per month?

Segment is priced from $120 per month for the Team plan.

Which country uses Segment the most?

The majority of Segment users are from the United States.

Who uses Segment?

According to our data, Segment is used on thousands of sites, including such established ones as nike.com, kemenag.go.id, and postman.com.

Do academic institutions use Segment?

Yes. In total, we know of 7 academic websites in the United States that use Segment.

How does Segment stack up against the competition?

Segment is a very popular CDP, second only to 5 other customer data platforms we track.

What are the alternatives to Segment?

Alternatives and possible competitors to Segment may include Rudderstack, Snowplow, and Lytics.

👉 See Also

🗃️ About This Data